Ladder.io - Storytelling Over Facts
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Storytelling Over Facts

Beginner
3h
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Many marketers make the mistake of simply listing facts and the positive attributes of their products. People react much more favorably to products when introduced to them in story form. Tell the journey of where the product came from and why it's relevant to their lives. Add drama and emotion to the features of the product to humanize the transaction. This should have a large impact on conversion.

Avg ROI: +17%