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Recommended Option

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Paralysis of choice is a major problem to consider when designing a landing page. Providing too many choices can lead visitors to overanalyze the services you’re providing. A recommended choice decreases the chance that the user will be paralyzed with too much choice. 

Try highlighting the choice you recommend or your most popular choice to potential customers while also listing other available choices. This will direct them straight to the best option for their needs.

Avg ROI: +17%