retention

Recognition Not Recall

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In your design, use recognition instead of recall. People might tend to think better when given cues or hints, as opposed to being asked to free associate. Imagine you’re being asked to make a list of your favorite movies: Is it easier to grab movies willy-nilly from your memory, or for you to pick from a list of movies? Guide a user with things they recognize, instead of making them pull ideas out of their own brains.

Avg ROI: +16%