traffic

Reactive Devaluation Ad Copy

Beginner
1h
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Generating copy that is simultaneously reactive and devaluing of the competition can be tricky. One of the most important things to consider when deploying this tactic is timing. A well-timed ad, citing a current issue or perhaps an athlete during the Olympics, will convert like crazy. Your copy should strive to skew a recent, widely-known reference against the competition.

Example:
“The Verizon Guy doesn’t like Sprint, he was simply paid a great deal of moola.”
(during Wimbledon) “Roger Federer is being paid to tell you to buy the other guy’s razors”
“Gucci Mane is free, unlike our competitors' express shipping options.”

Avg ROI: +14%