retention

Re-Send To Unopens

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Re-send emails to people who did not open them the first time to increase your open rate. While it is true that you run the minor risk of a spam complaint, that risk can be thoroughly minimized. Wait a number of days before re-sending emails, change the subject line of your second email, or state in the body of your new email that it is a re-send to avoid being mistaken as spam.

Avg ROI: +38%