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Quality Score Optimization

Quality Score Optimization
2h
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Quality Score has a major effect on ad performance. A poor quality score will cause impressions and ranking to drop, and CPC to rise (as you'll be paying a premium to be seen). Increasing your quality score (best practices are platform specific) can drastically help you campaign and your budget.

http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/

Avg ROI: +69%

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