conversion

Personalized Landing Pages From Share

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When a user shares your app with a friend, try creating a personalized landing page for that friend. This can include a social profile of the person who referred them, a special promo code, or some other incentive to sign up. This can greatly increase your chance to activate that new user and get them to sign up.
http://www.slideshare.net/branchmetrics/the-2016-mobile-growth-handbook-64218146/80-TIP_43_Create_Shareable_Content
Avg ROI: +16%