traffic

Past Customers Custom Audience

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Target people who have purchased from you in the past, by using their email addresses as unique IDs (UIDs) on ad platforms. Past customers already trust your website, and therefore they are more likely to make repeat purchases. Getting them to buy from you originally was the hard part - focus on getting them to continue to come back.

https://www.shopify.com/blog/115169861-6-types-of-facebook-ads-that-will-win-customers-and-keep-them-coming-back

Avg ROI: +60%