PR Domino Effect

Once you land your first big piece of PR coverage from a large press outlet or a major blog, you’ll be able to take advantage of that article as proof for your next round of PR outreach. Send a link to the piece to your list of reporters and you’ll find that many smaller sites will want to cover you. Then, as you get more coverage, you’ll be able to further take advantage of the domino effect to attract other outlets.
Avg ROI: +20%