traffic

Negative Association Ad Copy

Beginner
1h
N/A
N/A

Take a stance in your copy by negatively associating your offer with a well-known group, cohort, or culturally relevant reference. This is a playful approach that can give an edge to your offer AND help it stick out from a sea of conservative copy. (Note: be careful not to insult your target audience.)

Examples:
“Razors: Hipsters not welcome”
“Not your Grandpa’s skateboard. Shred our new deck.”
“Protein powder for maximum bulking. Not for wimps.”

Avg ROI: +41%