conversion

Match CTA To Traffic 'Temperature'

Intermediate
1h
0h
0h

Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.

https://klientboost.com/ppc/ppc-traffic/

Avg ROI: +8%