traffic

Local Bias Ad Copy

Beginner
1h
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Make your ad locally relevant by speaking the language of the people you are trying to engage. Where do they consider home? Do they use region specific language? People are proud of their roots or nationality. Incorporate local lingo or well-known destinations into your copy to increase your chances of making a genuine connection.

Example:
“Razors made in America”
“Yinz will love this new home entertainment center.”
“A deal as magnificent as the Golden Gate.”

Avg ROI: +56%