Ladder.io - Lazy Password Creation
conversion

Lazy Password Creation

0h
1h
2h

Leave the password creation until the user has already given an email and filled in other info. Once they’re already within the platform, a modal or prompt can pop up asking them to create a password. They’ve already been guided into the platform, removing the small but critical bit of friction of password creation from the registration process entirely.

Avg ROI: +19%