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Layered Lookalike (Onion Test)

1h
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N/A

Match your current customer email list to facebook and establish a lookalike audience to expand audience based off current customers. By creating a layered lookalike test, we can see where performance drops and expand our audience. i.e. create 1% lookalike, create 2% lookalike (exclude 1%), create 3% lookalike (exclude 1% & 2%).

https://blitzmetrics.com/4-conversion-conference-chicago-facebook-marketing-tips-worth-their-weight-in-gold/

Avg ROI: +77%