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Highly Specific Ad Copy

Highly Specific Ad Copy
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If you offer multiple products, or a broad category of products, test honing in on just one specific product or aspect of your product offering. You can target a different product or category to each audience. For example, if you’re a fashion retailer, target men who love watches with ad copy and creative showcasing men’s watches.

http://www.wordstream.com/blog/ws/2011/08/24/clarity-specificity-improve-ppc-ctr

Avg ROI: +60%

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