traffic

Geographical Beta Expansion

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If your app is highly popular in one country and you want to expand to other parts of the globe, a country- or geography-specific beta can help you reach a new set of users. This lets you test your app in a foreign market, make adjustments based on beta feedback to better cater to that audience, and refine your marketing pitch outside your native geography.
http://www.slideshare.net/branchmetrics/the-2016-mobile-growth-handbook-64218146/24-If_your_app_isnt_geo
Avg ROI: +17%