traffic

Gain-Seeking Ad Copy

Beginner
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“For a smooth shave, try our razor. Limited time only: Buy one, Get one free!”

Pointing to a tangible gain in performance (rather than avoiding a loss) can drive action effectively. For example, highlighting a BOGO deal on a product can drive a visitor to convert into a customer by targeting their desire to own more of something than they may actually need. They’ll be driven to act by the prospect of gaining something for seemingly nothing.

Avg ROI: +53%