People love freebies, especially if they are highly-relevant. Create free, branded content that is easy to access and valuable to potential customers. And then, highlight the offer in your copy - linking the potential customer directly to a landing page with the content… not your homepage. This is an effective tactic to capture email addresses. And further down the line, if they are faced with a problem you can solve, they will be more inclined to contact you rather than the competition.
“Check out our eBook on the best uses if AI.”
“A must see guide to SEO.”
“Enjoy our free marketing plan template and crush your marketing goals.”