Focus On Quality Users

Some easy, big-win acquisition channels may seem too good to be true for a reason. They may end up giving you a ton of low quality users that are impossible to retain. This skews your numbers and can make growth difficult to measure. Focus in on quality user growth, narrowing your acquisition efforts to channels that provide you with the most engaged users. Once you reach critical mass you can begin focusing on broad audience expansion.
Avg ROI: +12%