traffic

Facebook's Audience Network Targeting

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Try targeting on Facebook's Audience Network (I'd recommend a separate ad set). The Audience Network can be particularly fruitful in retargeting/remarketing campaigns.

Here's what Facebook has to say:

"Your ads will show in approved partner mobile apps and mobile websites that are part of Facebook's Audience Network. All targeting capabilities available on Facebook are available on the Audience Network as well."

Avg ROI: +77%