traffic

Endowment Ad Copy

Beginner
1h
N/A
N/A

By giving indisputable value to a person you automatically increase the perceived value of your offer. People feel like they are getting a deal (or even a steal) when they are given freebies or trials. And an additional bonus, they will be more likely to continue using your product because people have the tendency to value things more if they already own them. For example, potential customers stand to lose their newly found, useful tool once their free trial ends.

Examples:
“30 day free trial”
“$20 free play for signing up”
“Try it for 14 days.”

Avg ROI: +13%