retention

Designing For Zero Data

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When designing your UI, you’ll be confronted with zero data states where users will have nothing input in your interface. The most common appearance of this is in brand new users. Designing for this state - creating a system where the very first data entry is guided - gives context and helps onboard users. It helps them get past the learning curve of your product while ensuring they don’t drop off due to confusion.

Avg ROI: +17%