traffic

Decoy Effect Ad Copy

Beginner
1h
N/A
N/A

The decoy effect causes people to change preferences between two options when presented a third option that is clearly advantageous. This a common tactic deployed in pricing models, but it can also be leveraged for more effective copy. Present multiple options, but have a clear winner (aka your offer) that people can’t resist.

Example:
“Disposable razor: $5; Economy razor: $5; The Executive Razor: $6”

Avg ROI: +15%