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Complement Keyword Audience

Complement Keyword Audience
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Target audiences with keywords that complement your product category. For example, target luxury products if what you sell is also a luxury product - i.e. people interested in Porsche are likely to be interested in expensive watches. Consider what other items and item categories your audience buys and make ads that target those keywords.

https://support.google.com/adwords/answer/2497941?hl=en

Avg ROI: +36%

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