traffic

Brand Name Defense

1h
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Your first step with AdWords should be to target your brand name as a keyword especially if your business name has a generic word. You don’t want your competition to show up when someone runs a Google search for your brand name. It can also push unwanted reviews further down the page. Bidding on your own brand as a keyword is inexpensive and will defend your brand name by making sure your ad shows up #1 when people search for you.

https://3qdigital.com/google/should-you-bid-on-your-own-brand-name-in-adwords/

Avg ROI: +83%