If you're looking for a specific Twitter audience based on keywords they include in their bios, you can use Blockspring to easily automate the process.
Blockspring is a tool that can automatically gather information from web apps like Meetup, LinkedIn, Twitter, and more. You can instantly search for the data you want to find and funnel it into a spreadsheet file or even Google Sheets.
Those are programmer-like powers, yet you don’t have to write a single line of code or even read about how Twitter’s API works.
You’ll build a list of usernames that have certain keywords in their bio by scraping Twitter’s publically available data. For instance, many people on Twitter self-identify as “E-commerce Manage,” “Director of E-commerce,” and “VP of E-Eommerce.”
Now, you can create a Tailored Audience list using many different kinds of information:
- Email addresses
- Mobile phone numbers
- Mobile Advertising IDs
- Twitter @handles or Twitter user IDs
But Twitter has difficulty matching people to the list with emails and phone numbers — usually just a 20%-30% success rate. When you have the actual usernames you want to target, the match rate is 80% or more.
Here are three ways you can leverage your list of targeted usernames:
- Create a campaign targeting the tailored audience. Run paid ads to the new tailored audience, like a Twitter No Image Ad or a Twitter Lead Ad.
- Reach out directly by tweeting @ the usernames from your account. This could be a more personal method that kicks off the right conversations. Do this just 2-3 times a day so your account doesn’t seem spammy.
- Make the list public and give it a name that has value to both the people who are on it and the people who would read it — like “Marketing Aficionados.”