traffic

Audience Expansion: Countries

Beginner
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Slightly widen the scope of your target audience to avoid ad-fatigue. If you are running a Google AdWords campaign to US residents only, try expanding the audience to include other countries that your ad might serve well, such as Canada or the UK. Be sure to take into account any cultural differences or nuances that might affect your ad's success.

http://mashable.com/2010/11/01/international-marketing-online/#kohxu3IWQ8qZ

Avg ROI: +39%