traffic
aso

App Store Keywords & Title Optimization (ASO)

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There are over 2 million apps in the major app stores - your app needs to be properly displayed. Optimizing your keyword set and adding keywords to your title with increase organic installs. The main goal is to rank higher in the app store's search results. (Tip: ASO best practices recommend a description in the app title, not just your brand name.)

https://blog.kissmetrics.com/app-store-optimization/

Avg ROI: +59%