conversion

Adding Urgency

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You might add urgency to your copy. Urgency is a word that gives some people pause: of course it reminds you of a cheap voice-over announcing “Quick! While supplies last!” With that said, that if used correctly, urgency is a highly effective marketing tactic. Using implied urgency, adding a time-sensitive incentive, or mentioning the quantity of product available are all examples of strategies that can cause a jump in conversion rate.

Avg ROI: +9%