Ladder.io - App Screenshot Variations (ASO)
conversion
aso

App Screenshot Variations (ASO)

2h
2h
N/A

The screenshots you use for your app are the most important part of your app store page. They're the most important factor when a user decides to download your app. Run A/B tests (see "Learn More" below) on images and image order to see what works best. 

https://www.storemaven.com/5-practical-tricks-to-a-perfect-itunes-app-store-page/

Option 1: Use a dedicated app a/b testing platform (i.e. storemaven.com)

Option 2: Use a testing platform that isn't app specific (i.e. Optimizely, etc) : https://blog.kissmetrics.com/mobile-app-ab-testing/

Avg ROI: +18%