conversion

360 Degree OCPM Bidding (Facebook)

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Optimized CRPM (oCPM) bidding on the Facebook platform allows Facebook to optimise to the Ad Inventory , Audiences and Ads which deliver your chosen converion in the most efficient way possible. This is a great starter tactic to enable efficient bidding at scale. Ads should be bid to enable ~25 conversion per day, and ideally feature an audience size of ~1 million for maximum chance at increased conversion-driving efficiency.
https://www.facebook.com/business/help/494633817315490
Avg ROI: +19%