Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Video Description CTA
    Add a link in the description in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in your video’s description and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.
    Learn more
    +11%
  • traffic
    Video At Top Of Page
    Putting your video at the top of the page makes it more likely that you'll get indexed by Google.
    Learn more
    +60%
  • traffic
    Rich Media Ad Placement
    Rich media ads - large, interactive ads that use more page real estate - are an effective way to claim more audience attention. These ads involve video, audio, or interactive elements (expanding, gamification, social media integration) that encourage viewers to click on and interact with the ad.
    Learn more
    +44%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
    Learn more
    +20%
  • traffic
    Post To Video Sites
    Video content can help you effectively introduce potential customers to your product or service. Whether you create explainer videos, ads, product walkthroughs, or social video content, post video content to sites like YouTube and Vimeo or even Twitter and Facebook’s native video clients to increase their reach and access a new audience of potential customers.
    Learn more
    +60%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
    Learn more
    +20%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
    Learn more
    +14%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
    Learn more
    +13%
  • traffic
    YouTube CTA
    Pull people back to your site with a CTA on your YouTube videos. Add an annotation link, a link in the video description, or directly reference your site and URL in your video.
    Learn more
    +39%
  • traffic
    Disrupt Competitors' Videos Via YouTube Ads
    1. Create the most watchable TrueView ad you can, adding in how much you're willing to spend.2. Target your video ads so that whenever someone searches for the YouTube videos of your competitor that they'll see your ad first. If you play it right, they might not even watch your competitor’s video!
    Learn more
    +15%
  • traffic
    Video Ad
    Using an auto-play video in an ad can drive a deeper emotional connection and can be much more engaging. In our experience the CPM of video ads is much lower due to the high engagement rate and relevance score. This can be a very cost effective way to reach a much larger audience than normal, in a less obtrusive, more engaging way.
    Learn more
    +57%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
    Learn more
    +11%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
    Learn more
    +14%
  • traffic
    Like Video CTA
    Remind your watchers to like your video - just this one action can increase likes by 2-5x. This will help your video spread to other audiences and get more views.
    Learn more
    +11%
  • traffic
    Video Retargeting Audience
    Retargeting people who have watched your video is a powerful way to turn brand awareness into traffic. A user that's seen your video is much more likely to engage with your ad and will be less annoyed with a harder sell. Some platforms like Facebook allow you to target based on how much of the video was watched, so make sure you experiment with that.
    Learn more
    +63%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
    Learn more
    +13%
  • traffic
    YouTube Description Link
     Add a link back to your landing page or to a page specific to the content of the video in the YouTube video description. It serves as a great way to direct an audience of interested viewers that want to learn more right back to your page. 
    Learn more
    +18%
  • conversion
    Video CTA
    Add a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in a video annotation and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.
    Learn more
    +5%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail