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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Competitor Interest Audience
    Target the social media followers of your competition for a great resource of potential new users or qualified leads. By targeting people who like or follow your competitors on social media, you can tap into an audience base that has already indicated interest in products similar to yours. Your ads will appear in front of a highly targeted segment, helping build awareness with people who are interested in your competitors.
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    +60%
  • traffic
    Event Interest Targeting
    Twitter ads can use event targeting, enabling them to maximize their exposure around trending discussions.
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    +56%
  • traffic
    Spot Engagement Trends
    By pulling a report on engagement by post type, and categorizing each post, you can spot trends regarding what types of posts are driving the most engagement. You can then use those trends as evidence to justify publishing more of that type of content, increasing your engagement rate over time.
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    +14%
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +60%
  • traffic
    Multi-Target Audience
    When the goal is to test a very specific persona, you may only be able to isolate this audience with multiple layers of targeting. Get granular by layering targeting options one on top of another, combining geography with demographic and behavioral data to narrow down your reach to the specific persona you’re trying to target. This will help you better cater your creative for the smaller audience you’re trying to reach without wasting money on too broad a reach.
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    +52%
  • traffic
    Twitter No Image Ad
    No image can increase CTR because there are less distractions and it feels less spammy/has more authority. Although a tweet with a photo may be more eye catching, it may take away from the call to action and the link out to the landing page you are promoting.
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    +56%
  • traffic
    Publisher Interest Audience
    Your audience likely has a set of publishers that they prefer for their daily news and reading. These are usually from their own industry and are easy to determine based on your audience's overall interests. Targeting the Twitter followers of those specific publishers allows you to come at your audience from a whole new angle.
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    +26%
  • conversion
    Respond With Lead Card
    When someone retweets your content, you can respond using Twitter’s Lead Generation Cards to immediately prompt them to sign up. These users are already primed for your content and show interest in your writing, so they’re highly likely to want more of what you’re giving. By providing a personalized thank you and a frictionless one-click sign-up, you can drive more leads / email sign-ups for your blog.
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    +12%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Facebook Lead Ads
    A lead capture ad is a social media ad format that allows email capture without the user having to enter anything. It’s a one click opt-in ad encouraging users to sign up for an email list, with all the necessary form fields already filled out from their profiles. Lead capture ads are designed to be as quick and painless as possible, enabling you to capture emails from interested social media users with little action on their end.
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    +67%
  • traffic
    Stock Image
    Stock imagery can be a good neutral placeholder to test before you get hold of better proprietary pictures. Try to use images that look more natural and less posed, as these are likely to outperform photos that clearly look like stock photos. There are lots of stock photo sites out there with various prices from free to thousands of dollars per image.
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    +10%
  • traffic
    Pinned Social Post
    Many social media sites allow you to "pin" a post to the top of your profile. This space can be leveraged to give a quick intro, showcase your latest update, highlight your email list, testimonials from clients, etc.
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    +18%
  • traffic
    Category Interest Audience
    Targeting audiences based on their likes and interests related to your product category. For example a luxury bag retailer targeting people who like 'fashion', a hotel aggregation site targeting people who like 'travel' or a drip email software company targeting people interested in 'CRM'. Note that this is a separate tactic from targeting people interested in your product ('black bags', 'rome hotels', 'drip emails') or targeting specific competitors ('gucci bags', 'rome hilton', 'hubspot crm').
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    +58%
  • traffic
    Distributor Interest Audience
    This tactic focuses on targeting an audiences that is a fan of a distributor and will likely be interested in your product or service. Selling makeup products? Target fans of Sephora or Mac. Selling books? Target fans of Barnes & Noble. You get the idea!
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    +78%
  • traffic
    Add Location To Posts
    When you're publishing social media posts you're trying to target at a specific geographical audience, make sure you tag the post with a location. Adding a location to your posts can improve engagement - it instantly becomes more relevant to readers from that area and they're more likely to click/like/reply.
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    +17%
  • traffic
    Social Name Keyword
    Add a keyword that describes your product/service in your social profile name to solidify your brand with the product/service: i.e. "Example Company | Recruitment". This can also help SEO in two ways: (1) When someone searches for "Recruitment" on the say Facebook, your brand will have a chance of showing; (2) When someone does a Google search for your brand, the social network results will show as "Example Company | Recruitment - Facebook", further solidifying the association between your brand and product/service offered.
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    +20%
  • traffic
    Image Pattern Background Ad
    An appealing pattern in the background of an image can attract attention. The pattern you use can evoke a different emotion, such as playfulness or seriousness. Decide which pattern to use based on the audience you're targeting and the product you're trying to sell. Coordinate the tone of your copy with the pattern you choose for a more impactful ad.
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    +78%
  • traffic
    Bio Link
    People you connect with on social media and ones that actively seek you out will look at your profile descriptions, so what better place to link to your site than in those social profiles? Change all your social media bios to include a link to your site and get your partners and employees to do so as well.
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    +15%
  • traffic
    Daily Social Posting
    To increase brand awareness and acquire signups/users organically through engaging content through popular social media platforms.
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    +9%
  • traffic
    Influencer Followers Audience
    Targeting the followers of an influencer in your space can drive relevant traffic. Often, influencers are a part of your target audience and there’s a high likelihood that their followers are as well. Create ad campaigns that specifically cater to people who follow the major names and personalities in your industry to reach a targeted segment of your audience.
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    +35%
  • traffic
    Customer Lookalike Audience
    Try targeting an audience that looks like your current customers with your advertising. Target them based on your current customers’ demographics, shared interests, geography, etc… You already know what kinds of customers your business draws and targeting people similar to them is a great way to expand your reach and increase ad performance.
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    +58%
  • traffic
    Number Of Hashtags
    Experiment with the number of hashtags you add to your social posts to find optimum engagement levels. Readers on different social media platforms respond differently to hashtags, so be sure to vary your approach based on what works best for each platform. If you normally use only one hashtag, try two or more. If you use a lot of hashtags, try toning it down. Use whatever works best for each platform to increase click rates and social sharing.
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    +18%
  • traffic
    Host A Twitter Chat
    Hosting Twitter chats can directly increase your audience AND influence in your industry. However, pulling off a successful chat is not as easy as throwing up a few questions and crossing your fingers. First, do your homework and find a relevant topic that your target audience cares about - perhaps something that has received a lot of media coverage recently. Next, promote your upcoming chat through other social channels and participate in Twitter chats to increase reach. After all, you can't have a chat without active participants. (Hints: use an image to advertise your upcoming chat and ask open ended questions during the chat.)
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    +12%
  • conversion
    Lead Custom Audience
    Retargeting leads on social media based on a custom audience can drive them back to your site to convert. You can use your current customer list to generate a custom audience that you can then target with ads. This can bring your current customers back to your site to view and buy new products.
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    +6%
  • traffic
    Feature Showcase Ad Copy
    “Wide base titanium head for maximum surface area”Showcasing the important features of your product in your ad creative can be a way to successfully differentiate yourself from your competitors. Focus on features that may not be immediately visible in images but would be considered important to potential customers. This lets the most important attributes of your product do the selling.
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    +30%
  • traffic
    Business Model Ad Copy
    It’s possible to quickly validate different business models by split-testing in your ad copy. If you’re trying to decide whether to charge a monthly subscription or a flat yearly fee for your service, for example, A/B test ad copy that references each model to see which one performs best with your audience. You’ll quickly learn what it is your customers would prefer.
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    +13%
  • traffic
    Blockspring Twitter Custom Audience
    If you're looking for a specific Twitter audience based on keywords they include in their bios, you can use Blockspring to easily automate the process.Blockspring is a tool that can automatically gather information from web apps like Meetup, LinkedIn, Twitter, and more. You can instantly search for the data you want to find and funnel it into a spreadsheet file or even Google Sheets.Those are programmer-like powers, yet you don’t have to write a single line of code or even read about how Twitter’s API works.You’ll build a list of usernames that have certain keywords in their bio by scraping Twitter’s publically available data. For instance, many people on Twitter self-identify as “E-commerce Manage,” “Director of E-commerce,” and “VP of E-Eommerce.”Now, you can create a Tailored Audience list using many different kinds of information:Email addressesMobile phone numbersMobile Advertising IDsTwitter @handles or Twitter user IDsBut Twitter has difficulty matching people to the list with emails and phone numbers — usually just a 20%-30% success rate. When you have the actual usernames you want to target, the match rate is 80% or more.Here are three ways you can leverage your list of targeted usernames: Create a campaign targeting the tailored audience. Run paid ads to the new tailored audience, like a Twitter No Image Ad or a Twitter Lead Ad.Reach out directly by tweeting @ the usernames from your account. This could be a more personal method that kicks off the right conversations. Do this just 2-3 times a day so your account doesn’t seem spammy.Make the list public and give it a name that has value to both the people who are on it and the people who would read it — like “Marketing Aficionados.”
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    +23%
  • traffic
    Job Seniority Targeting
    Similar to targeting job titles, targeting seniority can be an effective way of hitting the right people in your audience persona. Make sure you talk to your current (and best) customers to see what job title they hold to inspire your targeting choices here. You should be careful to test this rigorously and review the leads you get, as we've seen instances of people posting fake job titles, which dents the reliability of this type of targeting. The most accurate job title data we've seen is on LinkedIn.
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    +5%
  • traffic
    Video Ads For App Installs
    The cost per install of video ads is significantly lower than that of static ads. Create a video ad for your app and promote it on social media and in other apps. Video ads are highly effective, as they grab attention, showcase your product features, and make a direct case for your app’s value while being generally unskippable.
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    +18%
  • traffic
    Click To Tweet
    Click to Tweet is a call to action in which you prepopulate a box with a key quote or idea from one of your posts that users can then tweet out at the click of a button. Prompting your readers with a quick and easy way to share a main message from your post is a simple way for users to share your content and spread awareness of your brand among people who are more likely to engage with it.
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    +13%
  • traffic
    Highly Specific Ad Copy
    If you offer multiple products, or a broad category of products, test honing in on just one specific product or aspect of your product offering. You can target a different product or category to each audience. For example, if you’re a fashion retailer, target men who love watches with ad copy and creative showcasing men’s watches.
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    +60%
  • traffic
    Business Behavior Audience
    Targeting audiences based on their business behaviors. Options on twitter include company size, business type, company age, occupation category, sales revenue, industry and seniority. This can be an effective way for B2B businesses to reach their target customers.
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    +30%
  • traffic
    Segment By Device
    Try isolating by device (mobile vs desktop) if the data shows that one device is outperforming the other. This will allow you to invest more into the more efficient device, and spend less on the underperformer, thereby maximizing the efficiency of the campaign.
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    +39%
  • traffic
    Casual Photo Ad
    A casual photo - one that shows your product in action or in a natural setting without too much editing and staging - can be highly effective at increasing ad performance. This is because people seeing the ad get a view of your product in real-life, real-time use. You help them more effectively visualize what it will look like in their possession.
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    +11%
  • traffic
    Twitter App Install Ad
    The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.
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    +15%
  • conversion
    Deep Linked Advertising
    Take users to the exact app content that is featured in an ad. Use deep links with your ads to make the user's journey from seeing your ad to clicking on it and arriving at a product page destination seamless. You can use this tactic with any ad platform, from search to social.The ad's landing page is as important as its copy, so getting users to the right page will help increase conversions.
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    +10%
  • traffic
    Company Name Audience
    Want to target a specific company or set of companies with your social media advertising? You can target users based on the companies they say they work for in their profiles on sites like Facebook, Twitter, and LinkedIn. This lets you serve your ads to a hyper-relevant audience.
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    +40%
  • conversion
    New Product Offering
    If you offer multiple products, try showing a high-performing audience ads geared towards a different product that they have not already seen.
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    +62%
  • traffic
    Emotional Theme Creative
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +27%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Re-Promote Old Content
    Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your best content came out. By re-promoting your best old content on a regular basis you can drive much more traffic from social with little extra effort.
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    +17%
  • traffic
    Direct Ad Copy
    Being more direct in the ad copy can give your users more context before clicking resulting in higher-intent. You can write this way by first writing how you'd normally write it, then aggressively editing to get to a shorter, simpler version. Just say it like it is and boil the product down to its essential components. Your audience will thank you for it.
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    +68%
  • traffic
    Speed Benefit Ad
    If a major benefit of your app is speed over its competitors, use that to your advantage. Write copy that highlights how fast your app is to set up or how quickly users can do something major. Use an image that shows that speed - try a timer next to your app’s dashboard or a casual photo of your phone next to your laptop timing your use of the app.
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    +15%
  • traffic
    Urgency Ad Copy
    Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason for urgency. For example is your sale ending soon? Is the product only available for a limited time? Is there a limited amount of stock? Are there additional benefits to buying now?
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    +59%
  • traffic
    Twitter App Re-Engagement Ad
    Have users that have downloaded your app but dropped off the face of the earth? Chances are they liked what they saw but just forgot about your app. Re-engaging them with promoted app card ads that direct them straight back to your app is a great way to boost retention. Let users open your mobile app straight from a Tweet and watch as they flock right back to it.
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    +11%
  • traffic
    Image Bold Background Ad
    An appealing bold color in the background of an image can attract attention to your ad. If the image stands out from the rest of the page of a social network or site where the ad is served, it has a chance to draw eyes directly to it and your ad will be more likely to be seen. This can improve ad performance and help you better reach your audience.
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    +66%
  • traffic
    Funny/Meme Ad
    Funny images and/or copy can be more eye-catching, plus they can feel more down-to-earth and less like an ad. Humor invokes a feeling, which is the goal of most advertising.
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    +18%
  • traffic
    New Ad Platform
    Different advertising platforms take different approaches to the way they reach audiences. Targeting the same audience with the same creative across multiple platforms can be a good way to determine relative volume and efficiency. You’ll be able to see how your audience on each network responds to your creative and adjust your ad spending and copy.
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    +60%
  • traffic
    Day Of Week Exclusion
    Believe it or not, chances are the performance of your ad could be affected by the days it is displayed. Consider removing certain days of week to determine if they perform better for your company than others.  
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    +83%
  • traffic
    Gender Focused Ad Copy
    Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating harmful gender stereotypes - which could lead to a PR disaster. Examples:“A rugged, strong truck for game day tailgates. You need this, dude.”“The perfect romance novel for when he falls asleep in his man cave.”
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    +4%
  • traffic
    Target Audience Callout
    Call out your target audience to catch their attention AND qualify leads. That a double win for CTR! This tactic is useful if your target audience shares a particular trait, profession, or identity. (Note: have a comprehensive understanding of your target audience before trying this tactic.)NOTE: For Facebook Ads, make sure your callout does not assert or imply anything about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name. See policy for details.
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    +10%
  • traffic
    Direct Private Messages
    When trying to reach specific individuals who have indicated that they need something similar to your product, try reaching out to them in direct private messages on social networks or aggregators like Reddit. They’ve already expressed an interest and informing them of your product is a great way to introduce yourself and let them know it exists. As you see people talking about the needs your product covers, send them a quick personal introductory note.
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    +18%
  • traffic
    Creative Refresh
    Changing even just a few inconsequential elements in your ad creative can cause the advertising platform to treat it as a new ad and show it to a wider audience. Make simple tweaks like color, text positioning, element sizes, etc… to give your ad a refresh.
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    +70%
  • traffic
    Past Customers Custom Audience
    Target people who have purchased from you in the past, by using their email addresses as unique IDs (UIDs) on ad platforms. Past customers already trust your website, and therefore they are more likely to make repeat purchases. Getting them to buy from you originally was the hard part - focus on getting them to continue to come back.
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    +60%
  • traffic
    Twitter Lead Ad (No Card)
    Try creating a lead ad without using Twitter's Lead Generation Cards, just using a link or photo instead. It feels less like an ad, so user will be less prone to skimming over it. Twitter lead cards are fancy and feature-rich, but they look like ads. Instead, try promoting a Tweet with an image and copy that you've found performed well in the past. 
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    +10%
  • traffic
    Dormant Retargeting
    Retarget users that have fallen dormant. As per 500.co, between 60-75% of subscribers on the average email list are dormant-- they haven’t opened an email from that list in at least six months. An AdRoll survey showed that 90% of marketers said that “retargeted ads are as good or better than the gold standard in digital marketing.” Using paid ads or email to retarget dormant subscribers with a new offer can be exceptionally effective.
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    +38%
  • traffic
    Promoted Social Post
    Promote a social post to get cheap visits to a website and capture emails. High quality social posts can be targeted to reach specific audiences based on interests, shopping habits, browsing habits, and more. Publish a post on a social network and use their native advertising tools to promote it. Choose your target audience, set a budget, and watch the clicks and visits roll in.
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    +85%
  • traffic
    Value Proposition Ad
    There are multiple benefits to buying or using your product - are you sure which one is most engaging? With the advent of the various major ad platforms, it's now trivial to A/B test various value propositions for each of your audiences and figure out what works (or doesn't).
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    +61%
  • traffic
    Lead Lookalike Audience
    Once you have a solid lead list, you’ll be able to build an audience for your advertising based on what those leads “look like.” Say you find that a majority of your leads are startups in the New York City area - you’ll be able to build and target an audience of other NYC startups, founders, and their employees. With this approach you'll drive qualified traffic to your site - businesses and individuals similar to ones that have already displayed interest in your product.
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    +56%
  • traffic
    Analogy Ad Copy
    Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy - Uber for X, AirBnB for X, etc… - can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.Example:“The Rolls Royce of razors”
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    +13%
  • conversion
    Referral Contest/Sweepstakes
    Set up a referral sweepstakes to acquire emails, awareness and new customers.i.e. Refer 3 friends for a chance to win X, refer 5 for a chance to win XX, Refer the most to win grand prize!
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    +79%
  • traffic
    Discount Copy
    To improve performance and increase customer acquisition, try adding a % discount or amount of money off for your products. This can be tied to an email capture form or a banner presenting a limited time offer. The offer can make interested visitors more likely to browse further and make a purchase rather than miss out on a deal.
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    +54%
  • traffic
    Fan/Follower Targeting
    When you want to reach your current audience of fans with ads on Facebook, target them by choosing “People who like your Page” in the Targeting section of Facebook’s ad creation. You can go a step further by targeting the friends of your fans to further expand your reach.
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    +45%
  • traffic
    Time Of Day Exclusion
    Remove certain times of day if they perform worse for you. This is a great way to figure out where you might be spending a lot of money on ads but not getting any return on that investment. For example, you might find that early morning hours result in very few conversions or significantly lower conversion rates, but equal or even higher spend and clicks. This will enable you to optimize spend on times of day that do in fact drive positive ROI.
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    +15%
  • traffic
    Ad Placement
    Test whether a certain placement of an ad performs better than another. For example on Facebook you can show your ads on the right hand side of the desktop site, in the desktop timeline, the mobile timeline or mobile audience network. All of these placements perform differently and you'd want to test how each works separately.
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    +75%
  • traffic
    Tilted Product Shot Image
    Showing a product tilted in the background of the image is a great way to acquaint the user with the product. This type of shot is common practice in magazines and aggregation websites that sell products, so users are well acquainted with this type of view.
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    +6%
  • traffic
    Tools Interest Audience
    Targeting the followers or fans of specific technology tools allows you to come at an audience from a whole new angle. Knowing what tools a person already buys reveals a lot about what type of customer they would be for you - this is a great way to improve lead quality and bring in the type of customers that can afford your offering.
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    +59%
  • traffic
    Twitter Hashtag Listbuilding & Targeting
    Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting.To create a list based on a hashtag (i.e. for an event) you will need to:1. Create a Twitter list (make sure you select "private" if relevant)2. Create an IFTTT recipe, specifying the hashtag you want to track and the name of the list you just created.3. For paid advertising, once your list is built, you can export it and then import it to Twitter as a tailored audience4. Create campaign targeting the new custom audience
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    +3%
  • traffic
    Subscriber Retargeting
    You will have many subscribers to your email list that haven't yet purchased from you. These people potentially have high intent and definitely have high brand recognition - by using custom audiences on Facebook and Twitter you can target these people and convince them to purchase your product.
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    +64%
  • conversion
    Profile Email Link
    Post a link to your email list signup form on all of your social profiles. You should make sure you're covering Twitter, Facebook, Instagram and even Skype. If you think about all the people you interact with every day who are seeing your profile, you can quickly get a good idea of how many passive signups you'll be getting just by adding a simple link.
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    +11%
  • traffic
    Image Overlay Ad
    Showing an image overlaid with brand name and a translucent layer can increase social media ad campaign performance. Try ad creative where your brand logo and a translucent layer are overlaid on top of an image of your choice, whether a photo of a smiling individual or an image of your product. A semi-transparent dark layer will provide a strong contrast between the image and your logo and ad copy, making it stand out for your audience on social networks.
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    +62%
  • traffic
    Emotional Theme Copy
    Great marketing is about connecting the right emotion to the product you're selling in the mind of your customer. Rather than using direct, matter-of-fact copy, try humanizing your offer. By alluding to an emotional theme, you're driving a deeper engagement with your audience and therefore driving more of them to your website or app.
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    +34%
  • conversion
    Incentivized Social Login
    At registration or email collection, offer an incentive for a user to connect via Facebook, Twitter, etc... The incentive can be anything from early access to new products to a larger discount coupon. This gives you more information on that user, such as their friends list, likes/interests, and birthday. You can use that to better tailor offers and communication further down the line.
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    +16%
  • traffic
    Quality Score Optimization
    Quality Score has a major effect on ad performance. A poor quality score will cause impressions and ranking to drop, and CPC to rise (as you'll be paying a premium to be seen). Increasing your quality score (best practices are platform specific) can drastically help you campaign and your budget.
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    +69%
  • traffic
    Longform Ad Copy
    Best practice is typically to write short form ad copy as that's what sells. Conversely sometimes the opposite works - users are less likely to dismiss longform copy as an 'ad' and there can be space to really tell a personalized editorial story.
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    +63%
  • traffic
    Follow / Unfollow
    Follow relevant users from your target audience on social media and unfollow them once they follow you back. The process can be done automatically to scale, quickly and efficiently increasing your number of followers and social media reach.
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    +55%
  • traffic
    Demographic Targeting
    Narrow your audience by relevant demographics to your business. Let’s say your ideal customer is a 25-34 year-old male: you can target that group specifically in many of the major ad platforms.
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    +43%
  • traffic
    Website Lookalike Audience
    Targeting an audience that looks like your current website users based on their demographic and shared interests. A couple of the major ad platforms now offer the ability to target users based on their shared demographics and interests with the people currently using your website. This tactic can be remarkably effective and should be part of any prospecting strategy.
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    +49%
  • traffic
    Location Targeting
    Narrowing your targeting to hit only audiences in a specific location, will ensure you're getting the best quality traffic. Start by looking through your analytics platform and seeing which locations have the most (or least) valuable traffic. You can turn off the least valuable locations or only opt-in for the locations most valuable to you on most ad platforms.
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    +31%
  • traffic
    Automatically Share New Content
    Automatically sharing new content added to your site can be a good way to increase social engagement. You can do this via the Twitter API for example, with minimum development time. Rather than sharing every single piece of content, try capping it at 5 per day, or only sharing trending / most popular content, so you don't spam your followers.
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    +14%
  • traffic
    Sales Revenue Targeting
    Target businesses based on their sales revenue is a smart way to narrow your audience to exactly the right set of companies. Twitter lets you target businesses based on different sales revenue ranges, giving you an idea of the number of businesses you’ll reach in each range. This lets you serve highly specific ad creative for the business you’re trying to reach.
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    +15%
  • traffic
    Fans Lookalike Audience
    Fans / followers of your business on social media are a strong indicator of the audience you should target. Create a lookalike audience of your social media following by setting your ad to target people similar to them. This will give you access to a highly qualified audience with the same traits as people who have already indicated interest in you. If you have fans who aren’t part of your ideal audience, you can narrow down further with demographic targeting.
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    +68%
  • conversion
    Pinned Twitter Lead Card
    Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.
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    +17%
  • traffic
    Diversify Hashtags
    As you add hashtags to your social media content, using too many of the similar hashtags will only get you in front of the same audience. Broaden the range of topics or areas your hashtags cover to get in front of new audiences. Add ones that reference your industry, the features of the product you’re promoting, and the audience you’re trying to reach. Each will reach a different segment of your a
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    +20%
  • traffic
    Infographic Image Ad
    Using an infographic in the image of your ad can drive performance. It’s a descriptive and visual way to depict what results your audience can expect when they buy into your product. Design a small, concise infographic for your ad and use it instead of your other images to see how it impacts your ad performance.
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    +6%
  • traffic
    Quality Ad Copy
    “Highest quality razor on the market”Comparing the quality of your service against the alternatives can be a good way to position your product. Whether comparing on price, customer service, ease of use, or quality, a favorable comparison against your competition can drive customers to buy from you instead. A great way to do this is to target alternatives to your service based on their negative customer feedback i.e. 'tired of lousy service?'.
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    +64%
  • traffic
    Topic Audience Targeting
    Most of the major ad platforms allow you to target your audience by site topic, displaying your ad on multiple pages with the same type of content. Choose topics relevant to your message and gain exposure on many sites without needing to identify and target them one by one.
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    +24%
  • traffic
    Loss-Aversion Ad Copy
    Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X minutes!” drives a sense of urgency for a customer to avoid losing out on an item they’re interested in or a money-saving opportunity. This is because people are naturally risk averse and would prefer to avoid losing out on an opportunity to get a better deal or miss out on an item they want.
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    +56%
  • traffic
    Website Retargeting Audience
    Targeting an audience that has been on the website, but not activated and get them to activate. This is one of the most popular tactics in our database because it almost always works. People get distracted easily when browsing the web - if someone left your site it's highly likely they were just distracted and can't remember (or isn't thinking about) how to get back. A small banner ad prompt can be all you need to get them back to the site to sign up.
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    +68%
  • traffic
    Factoid Ad Copy
    A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your product or service, so including them in your ad can draw additional attention to it.Example:“89% of men say our razor is better than the competition”
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    +38%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    Person Image Ad
    The image you use in your ads can make a big difference between a successful campaign and a complete lack of interest. Using a photo of a smiling person in your ad can give off the impression of a happy customer and is an eye-catching way to drive engagement with your ad. That’s because psychologically, a smiling face looks friendly and attractive and implies trustworthiness.
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    +44%
  • traffic
    Purchase Behavior Audience
    Targeting audiences on social media based on their recent purchase behavior is a smart way to narrow down your ad spending. Reaching users on social media based on what they’ve bought off the site can help you better target people who’ve bought products similar or relevant to what you sell. For example, if you’re selling hiking equipment, targeting Facebook and Twitter users who have bought various outdoor sporting goods helps you reach a more relevant audience.
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    +39%
  • traffic
    Respond To "I Need (Your Product's Solution)" Tweets
    Respond to Twitter users that explicitly express the need for something in their lives. For example, search for "I need a new content management system" if you are in the CMS space. This tactic can be difficult to scale, but it ensures that your promotional efforts are reaching interested audiences. (Hint: try responding with an image instead of text.)
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    +12%
  • traffic
    Landing Page CTA Ad
    Ads that look like ads tend to get ignored. So instead of creating a whole new ad creative that might get ignored, take a hint from your most effective landing page CTA approach. Make your ad look as similar to that CTA - copy, color of button, background color/pattern. When someone is served with your ad, they won’t see an ad but a relevant and effective CTA.
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    +12%
  • traffic
    Custom Social Media Graphics
    Create a social media graphic for each blog and social post. A premium display of imagery and design can help increase click and share rates on your social posts. Rather than using generic stock photos, have a designer put together high-quality premium imagery for your blog and social posts.
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    +14%
  • traffic
    Question Ad Copy
    Try rephrasing your ad copy as a leading question to give your customers something to respond to. The answer should indicate why your service is valuable to them! i.e. "Want more customers?" "Need higher conversion rates?"
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    +63%

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