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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • conversion
    Interview Call To Action
    Offer an exclusive interview with an industry celebrity as a prize for signing up. The industry celebrity will give credibility to your CTA and potential customers will be more likely to convert due to a fear of missing out (FOMO). The scalability of this tactic is limited, but it can be a great technique for generating your first 100 signups.
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    +19%
  • conversion
    Remove Promo Code On Product Page
    If you have a promo code on your product page, try A/B testing removing the code entirely to see whether it actually increases conversion. If it doesn't do anything for your conversion rate, you might be losing revenue on the sales you're already getting. If it is, you'll know to double down on promo codes.
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    +16%
  • conversion
    Consultation Call To Action
    Offer a free consultation as your call to action to begin developing a relationship with potential customers. Offer helpful, actionable consulting that will build trust. In the future, these individuals will remember your goodwill and will be more likely to invest in your services.
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    +18%
  • conversion
    Email Course Call To Action
    Email courses are great for B2B companies that strive to first educate potential customers before making sales. Send out a series of automated emails at constant intervals that build upon each other. Think of an email course as being similar to a blog series. (Hint: at the end of the course ask using to sign up for a free account.)
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    +20%
  • conversion
    Match CTA To Traffic 'Temperature'
    Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.
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    +8%
  • traffic
    Ebook Call To Action
    Offer an ebook as your call to action.
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    +12%
  • conversion
    Video Course Call To Action
    Offer a free video course as a Call To Action to move prospective leads through your sales funnel. Creating value for potential users is an effective way to begin the nurture phase. A free video course will give these users an incentive to provide you with valuable information, such as email addresses, that you can later use to move them further towards conversion.
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    +17%
  • conversion
    Product Giveaway Call To Action
    Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.
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    +17%
  • conversion
    Survey Results Call To Action
    Offer the results of a user-completed survey as your CTA. This tactic can lead to high conversion rates because people have invested time into taking your survey and they are eager to see their results. Beyond being used as a lead-generation tool, you can also glean insight into how to improve your product by asking targeted questions and incorporating user feedback.
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    +20%
  • conversion
    Checklist Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a checklist i.e. “SEO Checklist for Website Owners,” in exchange for email addresses.
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    +17%
  • conversion
    Discount Call To Action
    Offer a discount as part of your call to action (cta). 
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    +13%
  • conversion
    Toolkit Call To Action
    Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a toolkit i.e. “Content Marketing Toolkit” in exchange for email addresses.
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    +16%
  • conversion
    Landing Page Hero Copy
    Try testing the most prominent line of copy used on your landing page. As the first part of your site users see, optimizing this text can have a great impact on your conversion rate.
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    +80%
  • traffic
    Free Quote Call To Action
    Offer a free quote as your call to action.
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    +13%
  • conversion
    Product Page Buy Button Prominence
    Try testing a more prominent buy button on your product pages. Try a brighter, more catchy color, or try increasing the size of the button. A/B test the new button against your old one to see if the change results in a performance increase.
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    +56%
  • conversion
    Swipe File Call To Action
    Offer a swipe file of best practice designs as your call to action.
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    +10%
  • conversion
    T-Shirt Call To Action
    Offer a free company t shirt for signing up.
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    +14%
  • conversion
    Free Tickets Call To Action
    Studies have proven the power of the word “free” in marketing. Generate conversions (assuming your goal is not direct revenue) by offering free tickets to an industry event as the call to action in your advertisements or on your website. When done effectively, you can use this tactic to capture email addresses, drive traffic to your website, or increase attendance to a lead-generating event.
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    +16%

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