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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Fix Title Tag Issues
    Use the Google search console to find and fix any title tag issues you have. This will have an immeasurable impact on SEO down the line, as Google's crawler bot will be more able to properly understand, catalog, and rank your pages.
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    +13%
  • traffic
    Use Images
    Adding at least one image massively increases your chance of ranking. Google's algorithms prefer content that has a good mix of imagery and text, especially when the imagery is given proper alt text.
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    +40%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Keyword Only URLs
    Another SEO best practice for all blogs, instead of having random strings or the blog post title as your URL, use the keyword you’re trying to rank the blog post for as your URL slug. This both helps you have a clean URL that’s easy to understand for your readers, and whenever the link is copy-pasted, it acts as anchor text, which is great for retaining the SEO benefit of your link.Example:Instead of https://blog.ladder.io/144-actionable-growth-strategies-for-your-business/We use https://blog.ladder.io/growth-strategies/
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    +11%
  • traffic
    Limit Title Tag To 60 Chars
    Only 60 characters show up on Google, so limit your title tags to the length that Google will be able to properly display. No one wants to see a ... at the end of your page title on a Google search!
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    +15%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • traffic
    Longform Content
    Longform content is our highest-performing content at Ladder. Our biggest blog posts (10,000 words or more) tend to do extremely well on all important SEO metrics - sessions, pageviews, time on page, sharing, returning users, etc… That’s because this type of content is both immediately actionable & useful, and is long enough that people bookmark it for later visits.
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    +14%
  • traffic
    Embed Longtail Keywords
    Embed long tail keywords ('best red shoes' and 'cheap red shoes' instead of just 'red shoes') in your content to increase your chances of ranking.
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    +58%
  • traffic
    Last Updated Vs Published On
    You should always be thinking about your blogs this way - as constantly updated products and not one off pieces. You can only write about the same topic over and over again before your writing begins to resemble itself. A good way to increase sharing and search ranking for your most important content keywords is to update your posts with new content, new insights, etc…
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    +60%
  • traffic
    Internal Linking
    Link from each page of your site to all the other relevant pages on your site, to associate related topics. Great for increasing pages per view, but also looked at by Google as a relevancy factor and makes your site easier to crawl.
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    +16%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • traffic
    LSI Keywords
    Latent Semantic Indexing (LSI) Keywords can be a great way to boost SEO when included in your content. These keywords can be found at the bottom of a Google search page. Just search your chosen keyword and scroll to the bottom to find the “Searches related to” section. Those are great LSI keywords you can incorporate into your content and copywriting.
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    +12%

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