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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Negative Keywords
    Adding negative keywords to your AdWords / Bing campaigns can help you get higher quality clicks for your spend. If you look at Dimensions in AdWords you can see exactly which search terms landed you clicks and conversions. Finding that a keyword like "B2B marketing plan template" lands you a lot of clicks but no conversions, for example, might be a strong sign that you should add that keyword as a negative so your ads don't appear on that keyword. This can save you a ton of budget for higher quality clicks.
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    +72%
  • traffic
    Find Keyword Ideas On Quora
    Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.
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    +60%
  • traffic
    Keyword In Video Title, Description, Filename
    Add your keyword in at least one of your title, description and filename when uploading to Youtube as Google still doesn't know what the video is about until you tell it.
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    +20%
  • traffic
    Find Keywords Through Competitors
    This should be first stop when you’re doing keyword research. What keywords are your competitors ranking for / trying to rank for? What keywords are they advertising on? This research will help you determine which keywords you should be targeting with your ads, copy, and content efforts.
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    +36%
  • traffic
    Competitor Keyword Audience
    What better way to beat your competitors than to target the keywords they use in their marketing and advertising efforts? Access the audience of your competitors by looking at the keywords they use in their ad campaigns. You'll discover keywords you may not be using that they find highly effective while eliminating those that underperform. Using your competitors’ strengths to your advantage enables you to optimize your ad spending and reach your target audience more effectively.
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    +65%
  • traffic
    Find Keywords With Google Correlate
    Input primary keywords to find long-tail keyword ideas using Google Correlate. Google Correlate finds patterns and correlations related to search queries using real-world data. (Tip: enter your own data for more powerful functionality.)
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    +18%
  • traffic
    Embed Longtail Keywords
    Embed long tail keywords ('best red shoes' and 'cheap red shoes' instead of just 'red shoes') in your content to increase your chances of ranking.
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    +58%
  • traffic
    Brand Name Defense
    Your first step with AdWords should be to target your brand name as a keyword especially if your business name has a generic word. You don’t want your competition to show up when someone runs a Google search for your brand name. It can also push unwanted reviews further down the page. Bidding on your own brand as a keyword is inexpensive and will defend your brand name by making sure your ad shows up #1 when people search for you.
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    +83%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +38%
  • traffic
    Single Keyword Ad Groups (SKAG)
    The goal with SKAGs are to help make the relevancy between your keywords and ad so strong that your CTR, quality scores, and cost per conversion metrics improve.
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    +38%
  • traffic
    Book Table Of Contents Keywords
    Developing a successful SEO strategy is all about your keywords. Where to find these keywords? Find the most popular books on your topic in Amazon and open up the Table of Contents. Type the name of each chapter into Google Keyword Planner and you'll be surprised to find some really great ones (e.g. "Grocery shopping for the Paleo Diet") hiding in plain site!
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    +16%
  • traffic
    Google Search Network With Display Select
    Google says their Search Network with Display Select ads are the best opportunity to reach the most customers.These ads combine traditional pay per click search engine advertising on Google search results and search partner sites with advertising on Google’s Display Network, which includes over 2 million websites, videos, and apps. According to Comcast, the Display Network increases your exposure to over 90% of Internet users worldwide.In essence, you’re running two tactics at once — search and display — across a very large audience. You’ll be relying on Google to determine when and how best to deliver your ads.For both ad tactics, you’ll set your budget, designate relevant keywords, and create your ads.Search Network Only ad formats include text ads, shopping ads, dynamic search ads, and app and digital content ads. Adding Google’s Display Network to the mix allows for responsive image ads in place of shopping ad formats.The image ads open a lot of creative avenues and placements that aren't available with Search Network Only.You can run native responsive display ads that blend into the look and feel of the sites they appear on. Placements include Gmail ads that appear as emails in people’s inboxes and engagement ads on YouTube and other video sites. In addition, you can target specific ad zones on and within sites you choose.Ads that run on Google search results and search partner sites support manual and automatic bidding. Automated bidding is your only option for the ads that run on Google’s Display network. In both cases, you can see which sites your ads run on, what ads earn the most clicks, and where you're getting the lowest cost and highest value.You can easily turn Search Network Only campaigns into campaigns that include Google’s Display Network. If you do that, be aware that you’ll likely see an equal increase in cost and conversions of around 15%.
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    +55%
  • traffic
    "Alternative To" Keyword Audience
    Targeting the terms “alternative to [competitor]” or “[competitor] alternatives” can land you right in front of their audience. Being the top ad on that search term can bring you a highly qualified audience and is especially effective when they’re sent to a you vs. competitor landing page.
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    +53%
  • traffic
    Find Keywords In Conference Agendas
    Search through conference agendas to find good ideas for keywords. Conference writers and speakers want their content to be seen beyond just the conference, especially in the aftermath, so they'll consciously or subconsciously use keywords that will help them rank on Google. These keywords will help you generate content ideas.
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    +11%
  • traffic
    Keywords Through Google Suggest
    Utilizing Google Suggest aka Google's autocomplete function is a way to quickly generate keywords from your web browser. Simply type a word or phrase into Google and see what follows. (Tip: experiment using characters such as : "_" to find even more unique keywords.)
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    +19%
  • traffic
    AdWords Copy In Meta Descriptions
    Look at AdWords ads for the different keywords you’re prioritizing for your landing pages and content. What words do they use often? Adding those words into the meta description of your article or page can help you get more clicks on your content via search engines.
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    +16%
  • traffic
    LSI Keywords
    Latent Semantic Indexing (LSI) Keywords can be a great way to boost SEO when included in your content. These keywords can be found at the bottom of a Google search page. Just search your chosen keyword and scroll to the bottom to find the “Searches related to” section. Those are great LSI keywords you can incorporate into your content and copywriting.
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    +12%

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