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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Keyword In First 100 Words
    This is the most standard best practice you should be using in your content marketing efforts. The keyword you’re trying to rank for in search engines? Make sure it’s in the very first 100 words of the post you’re about to publish. It may not be as helpful for crawlers as it was in the past, but it certainly can’t hurt and it can help make the connection between the content and title for your readers a lot more seamless.
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    +19%
  • traffic
    Bid Optimization Target
    Depending on which networks your campaign is targeting, consider optimizing your Google AdWords bids to focus on increasing the overall number of clicks, conversions, views, or impressions your ads receive. For instance, if you want to generate more traffic to your website, focusing on Cost-per-click (CPC) bidding. Likewise, to increase views or interactions with your ads, you can use cost-per-view (CPV) bidding.
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    +71%
  • traffic
    Fix Title Tag Issues
    Use the Google search console to find and fix any title tag issues you have. This will have an immeasurable impact on SEO down the line, as Google's crawler bot will be more able to properly understand, catalog, and rank your pages.
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    +13%
  • traffic
    Convert Mentions To Links
    Reach out to people who mention you online but don't link to you. You derserve those links. There are several tools to go about this dicover process - we like Buzzsumo. They have a tool called 'no link' that finds these opportunities for you.
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    +20%
  • traffic
    Callout Extensions
    Adwords offers ad extensions called callout extensions which should improve CTR.
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    +67%
  • traffic
    Time Your Outreach Emails
    Not everyone on your email list has the same daily routine... nor do they all live in the same timezone. Segment your email list and send out outreach emails that engage potential customers at the ideal time. Use a tool like Boomerang help you execute perfect timing.
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    +20%
  • traffic
    Gain Status Ad Copy
    Many ads target our innate human desire to gain status among our peers. Writing ad copy that references the ambitions, hopes, and dreams your audience holds for their future - standing out among their friends, being prominent and popular, etc... - can drive interest in your product and lead them to click on your ad.
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    +60%
  • traffic
    Contact Journalists On MuckRack
    Find journalists who are working on stories that you could contribute to.
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    +17%
  • traffic
    Google Shopping Ads
    Google Shopping allows you to show a price and image of the product in your ad. This often dramatically increases performance as people are more likely to click on an ad when they know the price up front. It helps you set expectations for an item’s price immediately rather than allowing the ad viewer to assume your product is too expensive.
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    +76%
  • traffic
    Transcribe Video/Audio Content
    When you create audio or video content (podcasts, explainer videos, live talks, etc…), transcribe them into text and publish them alongside the video. This is a simple and easy way to get keyword-rich content. The transcribing process can also be outsourced easily via freelancing sites like Fiverr or UpWork.
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    +59%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Rich Media Ad Placement
    Rich media ads - large, interactive ads that use more page real estate - are an effective way to claim more audience attention. These ads involve video, audio, or interactive elements (expanding, gamification, social media integration) that encourage viewers to click on and interact with the ad.
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    +44%
  • traffic
    Contact Authors Who Just Published
    Use a link alert system to get notified when someone has just published a blog in your niche - they're much more likely to update it and add a link to your site at that point.
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    +13%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Complement Keyword Audience
    Target audiences with keywords that complement your product category. For example, target luxury products if what you sell is also a luxury product - i.e. people interested in Porsche are likely to be interested in expensive watches. Consider what other items and item categories your audience buys and make ads that target those keywords.
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    +36%
  • traffic
    Pro Quality Images
    Elevate your content by incorporating professional quality images. Nothing screams laziness like a pixelated image. Don't let good content go to waste by skimping out on visuals. (Note: not only do pro images look better, they also receive twice as many shares.)
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    +19%
  • traffic
    Find Keyword Ideas On Quora
    Quora is the most popular Q&A site on the web with over 80 million users a month. Take advantage of the vast number of questions posted by translating questions into keywords. Take this tactic a step further by putting Quora questions into Google Adwords Keyword Planner to generate specific keyword suggestions.
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    +60%
  • traffic
    Have Public WhoIs Information
    Google has been rumored to use public WhoIs information as a trust signal. Alternatively, a private WhoIs could be a sign of "something to hide." (Tip: match your contact page info with your WhoIs info.)
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    +19%
  • traffic
    Daily Social Posting
    To increase brand awareness and acquire signups/users organically through engaging content through popular social media platforms.
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    +9%
  • traffic
    Find Keywords Through Competitors
    This should be first stop when you’re doing keyword research. What keywords are your competitors ranking for / trying to rank for? What keywords are they advertising on? This research will help you determine which keywords you should be targeting with your ads, copy, and content efforts.
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    +36%
  • traffic
    Dynamic Retargeting
    When retargeting users who have visited your site in the past, try using a dynamic creative that’s based on the products they’ve browsed through. Doing so directly reminds them of the awesome products they saw and encourages them to return. Each ad impression will be relevant to the individual that sees it based on prior interest rather than generic for all viewers.
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    +61%
  • traffic
    Feature Showcase Ad Copy
    “Wide base titanium head for maximum surface area”Showcasing the important features of your product in your ad creative can be a way to successfully differentiate yourself from your competitors. Focus on features that may not be immediately visible in images but would be considered important to potential customers. This lets the most important attributes of your product do the selling.
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    +30%
  • traffic
    Delete Low Performing Blog Posts
    If your blog post isn't getting much traffic and hasn't attracted many links, you should actually delete it as it could be harming your site's reputation.
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    +11%
  • traffic
    Business Model Ad Copy
    It’s possible to quickly validate different business models by split-testing in your ad copy. If you’re trying to decide whether to charge a monthly subscription or a flat yearly fee for your service, for example, A/B test ad copy that references each model to see which one performs best with your audience. You’ll quickly learn what it is your customers would prefer.
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    +13%
  • traffic
    Find Competitor's Guest Posts
    Search for the author's name of your competitor's content person to see where else that person has been featured on the web. They'll probably allow you to post there as well!
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    +14%
  • traffic
    Short Paragraphs
    Never go over 3 sentences in a paragraph in order to break up long blocks of text and make it more readable. This decreases bounce rate and increases SEO ranking.
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    +18%
  • traffic
    Switch To Premium Hosting
    Don’t be thrifty with your web hosting solutions. If you suddenly have a blog post explode and go viral, your cheap hosting solution will crumble to bits. More importantly, fast page load times are a big deal for SEO and can help you rank faster by making your site a lot easier for bots to crawl.
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    +18%
  • conversion
    Deep Linked Advertising
    Take users to the exact app content that is featured in an ad. Use deep links with your ads to make the user's journey from seeing your ad to clicking on it and arriving at a product page destination seamless. You can use this tactic with any ad platform, from search to social.The ad's landing page is as important as its copy, so getting users to the right page will help increase conversions.
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    +10%
  • traffic
    Promote YouTube Videos To Your Email List
    Your email list is a valuable asset that can be tapped on to surge traffic to your content. Encourage your email list to engage with your brand on YouTube by embedding a video into a promotional email. (Hint: do not promote old or duplicate content that the email list has likely seen.)
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    +20%
  • conversion
    Search Page Destination
    Increase conversion rate by sending traffic to a specific landing page that matches the ad messaging/creative. There are very few instances when you should send someone to your homepage, generally you want people to take an action and homepages are full of distractions, AND they have too many variables that won't match your ad copy/creative. Best practice is always to match the ads messaging/creative with the landing pages messaging/creative: this increases the relevancy and the quality score of the ad, which often increases CVR while decreasing CPC. Win-win!
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    +80%
  • traffic
    Event Keyword Targeting
    Targeting keywords for an upcoming event can be a great way of driving relevant traffic to your site. Find events in your industry where you know that your target audience will be present and set up ads that target them directly. For example, if you’re selling high fashion for women, in New York City, targeting keywords related to New York Fashion Week is a well-timed way to reach your audience.
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    +14%
  • traffic
    Longer Videos
    Longer viewing time is a ranking signal for Google on Youtube.
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    +14%
  • traffic
    Limit Title Tag To 60 Chars
    Only 60 characters show up on Google, so limit your title tags to the length that Google will be able to properly display. No one wants to see a ... at the end of your page title on a Google search!
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    +15%
  • traffic
    Notify Featured Influencers
    This is an obvious way to get more backlinks and social sharing, but most people get lazy and don't do it. Take advantage of the fact that you quote, reference, and feature different influencers in your content. Send them a quick email saying “Hey! We featured your quote/post/etc… in our blog! Check it out. Would love to hear your thoughts on the post.”
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    +8%
  • traffic
    Re-Promote Old Content
    Most users never see your content the first time you post it. It might have gotten lost in the feed or maybe they weren't even a follower back when your best content came out. By re-promoting your best old content on a regular basis you can drive much more traffic from social with little extra effort.
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    +17%
  • traffic
    Adwords App Install Ad
    Use Google's AdWords Editor to apply a "mobile app install" campaign type to your advertising efforts. Next, tell Google whether your app is located in Google Play or the Apple App Store. Lastly, decide you budget and push the ad live.
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    +59%
  • traffic
    Fix HTML Errors
    Having clean, semantic HTML can produce a generous effect to your website's SEO. Avoid common mistakes such as: having unnecessary dive and having empty HTML tags. Clean up your HTML you will have a stronger website infrastructure and faster load times. (Tip: use a HTML validator to speed up the process.)
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    +20%
  • traffic
    Product Keyword Audience
    Targeting people who are searching for the product you sell can drive highly qualified users. For example, if you sell employee training software, target keywords like ‘training software’. You’ll access an audience searching for exactly the product you’re selling.
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    +42%
  • traffic
    Video "Open Loops"
    Mention something at the beginning of the video that's coming at the end. That increases your user's dwell time as they stick around to hear what you promised would be coming up. Longer viewing time is a key ranking indicator for Youtube.
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    +13%
  • traffic
    Find Keywords With Google Correlate
    Input primary keywords to find long-tail keyword ideas using Google Correlate. Google Correlate finds patterns and correlations related to search queries using real-world data. (Tip: enter your own data for more powerful functionality.)
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    +18%
  • traffic
    Urgency Ad Copy
    Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason for urgency. For example is your sale ending soon? Is the product only available for a limited time? Is there a limited amount of stock? Are there additional benefits to buying now?
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    +59%
  • traffic
    Find Recurring Backlink Sources
    Find out which sources are giving competitors backlinks again and again. Then start reaching out to them for backlinks to your own content with better articles, better infographics, etc... Combine this with the Skyscraper Technique tactic.
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    +15%
  • traffic
    Fill Out Thin Content
    Use a tool like Raven Tools to find thin content and improve it by adding more words. Thin content doesn't help much with SEO and doesn't add any real value to your readers. Padding it out with more data and information can give you a sizable traffic and SEO boost, the latter because Google tends to prioritize more valuable content that better explains a topic.
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    +15%
  • traffic
    Short Post Introductions
    Use Short Introductions for your blog post (4-9 sentences) so that you draw the user into the content without putting them off with a rambling story. This decreases bounce rate and increases time on site.
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    +18%
  • traffic
    Category Keyword Audience
    Targeting people who are searching for the type of product you sell can drive highly qualified users. For example, if you’re a travel booking site, targeting terms like ‘cheap flights’ or 'Spain vacations' will have your ad show up in front of people searching for exactly the services you’re offering.
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    +54%
  • traffic
    "Click Magnet" Words
    A word affects the definition, spirit, and motivation. Words like "new", "proven", "now" are known words that improve clickthrough rate. Test "click magnet" words in your title tags.
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    +16%
  • traffic
    Brand Name Defense
    Your first step with AdWords should be to target your brand name as a keyword especially if your business name has a generic word. You don’t want your competition to show up when someone runs a Google search for your brand name. It can also push unwanted reviews further down the page. Bidding on your own brand as a keyword is inexpensive and will defend your brand name by making sure your ad shows up #1 when people search for you.
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    +83%
  • traffic
    New Ad Platform
    Different advertising platforms take different approaches to the way they reach audiences. Targeting the same audience with the same creative across multiple platforms can be a good way to determine relative volume and efficiency. You’ll be able to see how your audience on each network responds to your creative and adjust your ad spending and copy.
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    +60%
  • traffic
    Translate Other's Content
    Suffering from writer’s block or simply feel your content is getting stale? Find interesting content in another language and translate it to English. Put it on your site, and ask the original author to link to it. Not only will you have new content to share but more backlinks to your site as well, which will help boost your page’s SEO!
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    +16%
  • traffic
    Day Of Week Exclusion
    Believe it or not, chances are the performance of your ad could be affected by the days it is displayed. Consider removing certain days of week to determine if they perform better for your company than others.  
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    +83%
  • traffic
    Reverse Image Search To Find Link Opportunities
    If you produce original imagery for your blog, then chances are someone has reposted your images. A quick Google reverse image search on your images can help you pull up a list of places where your images have been posted. You can then contact them and ask them for a link, which is a lot more valuable for SEO than getting them to take the image down.
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    +19%
  • traffic
    Title Tag And Meta Description
    One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Your Google Adwords adcopy testing is a great source of inspiration for what to write here.
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    +57%
  • traffic
    Publish Unique Data
    A great way to attract backlinks is to publish data nobody else has. You likely collect a lot of great unique data from your clients, users, purchasers, etc... Figure out a way to build a narrative around the data and come to data-driven conclusions that can be helpful to other businesses. This can lead to tons of traffic and interest, as well as healthy SEO boosts from backlinking.
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    +15%
  • traffic
    Newsjacking
    Write about topics that have just been made newsworthy. For example if a political candidate says something about your industry, there will suddenly be lots of people searching for that topic. Inserting yourself into the conversation with timely responses, analysis, and news-worthy content of your own is a great way to get social activity and backlinks for your site.
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    +38%
  • traffic
    Value Proposition Ad
    There are multiple benefits to buying or using your product - are you sure which one is most engaging? With the advent of the various major ad platforms, it's now trivial to A/B test various value propositions for each of your audiences and figure out what works (or doesn't).
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    +61%
  • traffic
    Use Brackets In Your Title (Or Parentheses)
    Usingbrackets (or parentheses) in your title makes it stand out and increases CTR from the SERP. A/B test your titles using brackets versus not using brackets to see if your target audience is more receptive to the former.
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    +18%
  • traffic
    Long Video Description
    Google can't "see" what's in the video, so write a long description for them to analyze to convince them to rank you higher for the right keywords.
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    +11%
  • traffic
    No-Index Dynamic URLs
    If you have any dynamic URLs (for example using parameters) make sure you no-index them. By including a "no-index" meta tag on your webpage you are signaling to search engines that you do not the page included in a SERP.
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    +20%
  • traffic
    Internal Linking
    Link from each page of your site to all the other relevant pages on your site, to associate related topics. Great for increasing pages per view, but also looked at by Google as a relevancy factor and makes your site easier to crawl.
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    +16%
  • traffic
    End Slate Next Video Link
    Custom End slate is the last part of a video that usually has CTA to promote one of your other videos to increase the average session time (a key ranking indicator) and subscriber booster. End slate is a great way to strengthen your brand and take away users attention from related videos.
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    +14%
  • traffic
    Discount Copy
    To improve performance and increase customer acquisition, try adding a % discount or amount of money off for your products. This can be tied to an email capture form or a banner presenting a limited time offer. The offer can make interested visitors more likely to browse further and make a purchase rather than miss out on a deal.
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    +54%
  • traffic
    Get Interviewed On Podcasts
    Podcast hosts love to interview entrepreneurs, influencers, and experienced players in their space. If you get the opportunity to be interviewed on a podcast, take it. It’s a high impact, low effort way of getting in front of a highly engaged user base. Go a step further by researching podcasts in your space, reaching out, and pitching them on an interview. This tactic is also a great way to gain backlinks for SEO purposes.
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    +20%
  • traffic
    Site Extensions
    Adding site extensions to your Google or Bing ads is a great way to direct interested ad viewers directly to a highly converting section of your site. Instead of just directing them to your landing page, you can also send them to a pricing page, a signup page, a webinar registration, a demo page, or any other part of your site. This is especially helpful when targeting users who may already know you and need to be directed to a more relevant part of your site.
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    +77%
  • traffic
    Time Of Day Exclusion
    Remove certain times of day if they perform worse for you. This is a great way to figure out where you might be spending a lot of money on ads but not getting any return on that investment. For example, you might find that early morning hours result in very few conversions or significantly lower conversion rates, but equal or even higher spend and clicks. This will enable you to optimize spend on times of day that do in fact drive positive ROI.
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    +15%
  • traffic
    Ad Placement
    Test whether a certain placement of an ad performs better than another. For example on Facebook you can show your ads on the right hand side of the desktop site, in the desktop timeline, the mobile timeline or mobile audience network. All of these placements perform differently and you'd want to test how each works separately.
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    +75%
  • traffic
    Supplier Brand Keywords
    Bidding on the brand keywords for the suppliers of the products you stock usually yields relatively cheap traffic. You do have to be careful as many supplier or affiliate relationships expressly forbid this and either way they may tell you to turn this off. However this tactic works so well that it's common practice amongst aggregation sites.
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    +39%
  • traffic
    Remove Duplicate Content
    Google penalizes sites that have duplicate content - you should remove the duplicate content OR use a rel canonical tag to indicate which one is the original. Removing duplicate content can help your pages properly rank rather than competing against one another. Comb through your site, find places where you have the same exact copy, and make changes and removals where necessary. A site audit tool can help you automate the discovery process for duplicate content.
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    +16%
  • traffic
    Google Search Network With Display Select
    Google says their Search Network with Display Select ads are the best opportunity to reach the most customers.These ads combine traditional pay per click search engine advertising on Google search results and search partner sites with advertising on Google’s Display Network, which includes over 2 million websites, videos, and apps. According to Comcast, the Display Network increases your exposure to over 90% of Internet users worldwide.In essence, you’re running two tactics at once — search and display — across a very large audience. You’ll be relying on Google to determine when and how best to deliver your ads.For both ad tactics, you’ll set your budget, designate relevant keywords, and create your ads.Search Network Only ad formats include text ads, shopping ads, dynamic search ads, and app and digital content ads. Adding Google’s Display Network to the mix allows for responsive image ads in place of shopping ad formats.The image ads open a lot of creative avenues and placements that aren't available with Search Network Only.You can run native responsive display ads that blend into the look and feel of the sites they appear on. Placements include Gmail ads that appear as emails in people’s inboxes and engagement ads on YouTube and other video sites. In addition, you can target specific ad zones on and within sites you choose.Ads that run on Google search results and search partner sites support manual and automatic bidding. Automated bidding is your only option for the ads that run on Google’s Display network. In both cases, you can see which sites your ads run on, what ads earn the most clicks, and where you're getting the lowest cost and highest value.You can easily turn Search Network Only campaigns into campaigns that include Google’s Display Network. If you do that, be aware that you’ll likely see an equal increase in cost and conversions of around 15%.
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    +55%
  • traffic
    Reverse Guest-Posting
    Want to boost your site’s credibility? Influencer marketing is a great way to leverage the authority and following of credible individuals in your industry. Do this by asking an influential blogger to guest post on your site. Not only will this add to site’s credibility but you will likely see an influx of new traffic to your page.
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    +14%
  • traffic
    Find Keywords In Conference Agendas
    Search through conference agendas to find good ideas for keywords. Conference writers and speakers want their content to be seen beyond just the conference, especially in the aftermath, so they'll consciously or subconsciously use keywords that will help them rank on Google. These keywords will help you generate content ideas.
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    +11%
  • traffic
    301 Redirect Old Pages
    If the page name has changed, make sure you 301 redirect any traffic to the correct page. This will give that page the SEO benefits of the original page (backlinks, ranking, etc...) and will make sure you don't lose out on that traffic.
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    +13%
  • traffic
    App Indexing For Deep Links
    You can index your app so that you can deep link to any page in the app straight from a Google search. Google's App Indexing project lets you set up app indexing with development resources. On the other hand, you can also use services like Branch.io to have that implemented for you. Then you can get people straight to your app from an AdWords ad or Google Search.
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    +17%
  • traffic
    Commenter Pre-Outreach
    Contact people who typically comment on your posts and notify them that you will be releasing a new piece of content at a given time. This will boost engagement by bringing your followers together.
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    +18%
  • traffic
    Quality Ad Copy
    “Highest quality razor on the market”Comparing the quality of your service against the alternatives can be a good way to position your product. Whether comparing on price, customer service, ease of use, or quality, a favorable comparison against your competition can drive customers to buy from you instead. A great way to do this is to target alternatives to your service based on their negative customer feedback i.e. 'tired of lousy service?'.
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    +64%
  • traffic
    Topic Audience Targeting
    Most of the major ad platforms allow you to target your audience by site topic, displaying your ad on multiple pages with the same type of content. Choose topics relevant to your message and gain exposure on many sites without needing to identify and target them one by one.
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    +24%
  • traffic
    Buy A Domain And Redirect
    If you can find domains that are relevant and already have link authority, you can buy them and 301 redirect them to your site to pass on the link equity.
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    +12%
  • traffic
    Loss-Aversion Ad Copy
    Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X minutes!” drives a sense of urgency for a customer to avoid losing out on an item they’re interested in or a money-saving opportunity. This is because people are naturally risk averse and would prefer to avoid losing out on an opportunity to get a better deal or miss out on an item they want.
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    +56%
  • traffic
    Website Retargeting Audience
    Targeting an audience that has been on the website, but not activated and get them to activate. This is one of the most popular tactics in our database because it almost always works. People get distracted easily when browsing the web - if someone left your site it's highly likely they were just distracted and can't remember (or isn't thinking about) how to get back. A small banner ad prompt can be all you need to get them back to the site to sign up.
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    +68%
  • traffic
    Short URLs
    Using short URLs is a better user experience and there are indications that Google ranks shorter URLs higher than longer ones (all things being equal).
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    +10%
  • traffic
    Factoid Ad Copy
    A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your product or service, so including them in your ad can draw additional attention to it.Example:“89% of men say our razor is better than the competition”
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    +38%
  • traffic
    Free Tool / Widget
    Build a free tool or widget to attract backlinks. For example, a personal finance company can build a free mortgage calculator to help their visitors. This is both a useful service and one that will attract links from blogs and other companies, as well as help you submit to sites like Product Hunt to drive traffic. At Ladder, we built the Ladder Playbook as this sort of free resource.
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    +11%
  • traffic
    Subscribe End Slate CTA
    At the end of your video (end slate) prompt people with a call to action to subscribe to your channel.
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    +13%
  • traffic
    Keywords Through Google Suggest
    Utilizing Google Suggest aka Google's autocomplete function is a way to quickly generate keywords from your web browser. Simply type a word or phrase into Google and see what follows. (Tip: experiment using characters such as : "_" to find even more unique keywords.)
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    +19%
  • traffic
    Schema Mark Up
    Using Google's schema markup can help you get a higher clickthrough rate on your search results. Using structured snippets and data to beautify the way your pages appear on Google search will offer more options to searchers and potentially result in more organic traffic to your pages.
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    +13%
  • traffic
    Informal Ad Copy
    Some audiences react well to a friendly tone. When creating ad campaigns, first understand how your users would respond to a more informal approach. Speak to them the way they speak to others and they will respond.
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    +59%
  • traffic
    Glossary Of Terms
    Provide the definitions for a number of popular industry terms and jargon to attract backlinks while simultaneously gaining authority in your industry. Providing definitions also offers the opportunity for your content to be indexed as a Google featured snippet.
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    +20%
  • traffic
    Location Exclusion
    Stop wasting ad spend. Exclude certain locations in your advertising targeting to avoid serving ads in areas that historically do not convert. Also exclude locations that do not fit your target audience's profile. E.g. don't advertise a luxury product in a poorer area.
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    +20%
  • traffic
    Subfolders Vs Subdomains
    Though Google says there is no preference, subfolders seem to a smarter solution for SEO purposes. Avoid potentially losing site traffic and domain authority by sticking with subfolders over subdomains. The reason... Google is not perfect and it may not recognize that a subdomain is connected to your main domain.
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    +19%
  • traffic
    Campaign Structure Test
    If you're running multiple ads at the same time, it's easy to become overwhelmed or disorganized. For this tactic, we'll launch multiple Campaign Structure tests to measure performance, test new audiences, and optimize your best performing ads.
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    +82%
  • traffic
    Larger Font Size
    Don't make your font size too small or people will bounce and that will hurt your rankings. This will help with time on site, which is a critical metric for better ranking on Google search.
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    +11%
  • traffic
    Budget/Spend Optimization
    Redirect spend to that which is performing best. If you have 3 campaign running, all of which are bringing in leads, but one has a much higher ROI, divert budget to champion campaign to maximize ROI.
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    +60%
  • traffic
    Co-Produce Content
    Similar to a guest post, but more involved. Co-produce content with an authoritative guest and publish to both of your audiences. This will result in a greater reach and a more diverse set of eyeballs on your content. Join forces with a complementary company for the best effect.
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    +20%
  • traffic
    Landing Page CTA Ad
    Ads that look like ads tend to get ignored. So instead of creating a whole new ad creative that might get ignored, take a hint from your most effective landing page CTA approach. Make your ad look as similar to that CTA - copy, color of button, background color/pattern. When someone is served with your ad, they won’t see an ad but a relevant and effective CTA.
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    +12%
  • traffic
    Remove Low Performing Product Pages
    If you have hundreds or thousands of product pages that aren't getting much traffic and sales, you're using up your 'crawl budget' and this could be hurting your SEO. Remove them and you should see a boost.
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    +13%
  • traffic
    Run Of Site Targeting
    Advertising option that lets your ad to appear anywhere on a page without control over its placement. This approach targets broader audiences with a lower pay per click while optimizing for a specific conversion metric. You're relinquishing targeting control to Google or Facebook's targeting algorithms, allowing them to make the best choice in finding the most likely to click audience. Also called "Grape Shot" targeting.
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    +36%

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