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Test and scale marketing tactics that increase ROI across every channel
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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Deep Linking From Social
    Deep linking off of social sites can be difficult - Instagram, for example, makes it near impossible to do so because they don't hyperlink anything but the profile link.Luckily there are ways to successful take your users straight from Facebook, Twitter, and Instagram to your app. Adding deep linked profile links to app install pages, for example, or ones that lead to a product page in-app, is a great way to take advantage of social.
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    +14%
  • traffic
    Deep Linked Referrals
    When creating a referral system for your users, make sure the links you send for referral promotions are deep linked with an app install journey. You can seamlessly get app installs and reward both referrers and new users for referral activity. Use deep linking tools like Branch.io to set up referral links straight into your app.
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    +19%
  • conversion
    Cross-App Deep Linking
    You can create deep links that transmit data from one app to another. This can be really useful for retaining context between your app and another app that a user opens via a link. This lets you create things like personalized onboarding, feeding data from your app to a partner app, or customized shopping carts, letting users add items to a shopping cart in another app based on the items they're searching for in your app.
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    +19%
  • retention
    Deferred Deep Linking
    You can set up a deep link that carries context all the way through the app store download. This lets you create full user journeys that are contextualized for the user in question. So for example, if a user clicks on a web banner and it takes them to the app store, you can still send them to the same content they were viewing on the mobile web after the app downloads. 
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    +19%
  • conversion
    Deep Linked Advertising
    Take users to the exact app content that is featured in an ad. Use deep links with your ads to make the user's journey from seeing your ad to clicking on it and arriving at a product page destination seamless. You can use this tactic with any ad platform, from search to social.The ad's landing page is as important as its copy, so getting users to the right page will help increase conversions.
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    +10%
  • traffic
    Deep Linked Content Sharing
    Share app content via SMS or email with links that take users directly to a desired piece of content. When you allow users to share links to your site in mobile, generating deep links straight to the app is a great way to increase user engagement. You can also pass data through the install process for new users to get to the right page from a share.
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    +19%
  • conversion
    Email To App Deep Linking
    Most email links send users to the mobile web version for a website. Deep linked emails, on the other hand, link directly to content inside of a mobile app, if that mobile app is installed on a user's device. This provides a superior end user experience, as mobile apps are typically faster and better-optimized than mobile websites. It also gives users the full featureset of a dedicated mobile app over the limited features of a responsive mobile site.
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    +10%
  • traffic
    App Indexing For Deep Links
    You can index your app so that you can deep link to any page in the app straight from a Google search. Google's App Indexing project lets you set up app indexing with development resources. On the other hand, you can also use services like Branch.io to have that implemented for you. Then you can get people straight to your app from an AdWords ad or Google Search.
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    +17%
  • retention
    Custom Onboarding Through Deep Links
    Use deep links to customize the onboarding experience. Your deep links can collect data from the unique source that led a user to install your app. For example, if a friend referred a new user, the user should be able to see that in a personalized onboarding flow. For example, you can include an image of a friend that referred them to your app through Facebook. 
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    +15%
  • conversion
    Web To App Deep Linking
    You can use banners, interstitials, and links to send mobile web traffic directly to your mobile app. Try setting up links in your mobile site that deep link to the specific pages and products people want in your app.You can also create a full user journey from end to end that involves an app install.The biggest advantage here is that on mobile apps, users tend to convert and spend at a higher rate.
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    +11%

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