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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Product Shot Ad
    High quality photography or screenshots in an ad for your product can be an effective way to drive sales. Showing the product up close and in high detail in advertising helps interested consumers to properly visualise the product and how it might look in their use. Often, this visual cue is what’s needed to garner interest in a product and land a sale.
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    +58%
  • traffic
    Local Bias Ad Copy
    Make your ad locally relevant by speaking the language of the people you are trying to engage. Where do they consider home? Do they use region specific language? People are proud of their roots or nationality. Incorporate local lingo or well-known destinations into your copy to increase your chances of making a genuine connection.Example:“Razors made in America”“Yinz will love this new home entertainment center.”“A deal as magnificent as the Golden Gate.”
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    +70%
  • traffic
    Google Shopping Ads
    Google Shopping allows you to show a price and image of the product in your ad. This often dramatically increases performance as people are more likely to click on an ad when they know the price up front. It helps you set expectations for an item’s price immediately rather than allowing the ad viewer to assume your product is too expensive.
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    +76%
  • traffic
    Scarcity Ad Copy
    By indicating that an offer is due to run out or an item is going to run out of stock, you're more likely to inspire action. People won't want to miss out on something they think will soon be gone, so they'll be driven to click. Try running an ad referencing a time-limited offer or a "last chance to get X product" to drive up click through rate.Examples:“Only 15 limited edition razors left!”“Last chance to get the designer-branded jacket line!”“Only 10 spots left in our email marketing webinar!”
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    +12%
  • traffic
    Category Interest Audience
    Targeting audiences based on their likes and interests related to your product category. For example a luxury bag retailer targeting people who like 'fashion', a hotel aggregation site targeting people who like 'travel' or a drip email software company targeting people interested in 'CRM'. Note that this is a separate tactic from targeting people interested in your product ('black bags', 'rome hotels', 'drip emails') or targeting specific competitors ('gucci bags', 'rome hilton', 'hubspot crm').
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    +58%
  • traffic
    Free Content Ad Copy
    People love freebies, especially if they are highly-relevant. Create free, branded content that is easy to access and valuable to potential customers. And then, highlight the offer in your copy - linking the potential customer directly to a landing page with the content… not your homepage. This is an effective tactic to capture email addresses. And further down the line, if they are faced with a problem you can solve, they will be more inclined to contact you rather than the competition. Example:“Check out our eBook on the best uses if AI.”“A must see guide to SEO.”“Enjoy our free marketing plan template and crush your marketing goals.”
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    +14%
  • traffic
    Nostalgia Ad Copy
    Take people on a trip down memory lane by evoking feelings from the past. Nostalgia often triggers memories of a pleasant place, person, or period of time. Create this positive association by skillfully crafting copy that makes people smile AND connects them with a time in the past. Nostalgia can be a strong generator of engagement. (Note: consider the shared experiences of your target audience.)Examples:“A razor your grandpa would have been proud of”“A video game that will transport you back to the 90s.”“Jewelry that will make you feel like you are back in high school.”
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    +13%
  • traffic
    Image Pattern Background Ad
    An appealing pattern in the background of an image can attract attention. The pattern you use can evoke a different emotion, such as playfulness or seriousness. Decide which pattern to use based on the audience you're targeting and the product you're trying to sell. Coordinate the tone of your copy with the pattern you choose for a more impactful ad.
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    +78%
  • traffic
    Copy Best Adwords Ads For Meta Title / Description
    Leverage your paid ads to test best versions and roll out on organic. You gather a lot of data from the performance of your ads - how well they do with your audience, how many leads they generate, etc… That data can be used to advance your SEO efforts, since you already know what works best from your ads.
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    +11%
  • traffic
    Testimonials Ad Copy
    Testimonials are inherently strong drivers of engagement because they come from individuals outside of your company, and therefore, have greater validity. Reach out to current, or past clients and satisfied users of your product asking them for a quote you can use publicly. Most will be happy to make a public statement of praise. Examples:“This product made marketing 10X easier.” - Tim, Tech Venture CEO“I don’t know what I would do without this.” - Kimberley, Data Scientist“These guys are worth every penny.” - Steve, Entrepreneur
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    +52%
  • traffic
    Reviews Ad Copy
    Highlight positive reviews of your offer by explicitly mentioning ratings you have received by customers and news outlets. Reviews, like testimonials, can ease the concern of potential customers. This is especially powerful if you have a high priced offering, or are competing in a saturated space. A positive review can be the reason a person chooses your offering over the competition. (Tip: use Google Adword review extensions - they can boost clickthrough rate by up to 10%)Example:“Rated 5-stars by an independent rating agency.”“Tech Weekly gave our product a 10/10 rating.”“The highest rated electric toothbrush on Amazon.”
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    +60%
  • traffic
    Gender Exclusion Audience
    If your ads perform poorly with a gender, removing it from your target audience can better optimize your ad spending. Look at your ad’s analytics to determine how it’s performing with each gender and decide if excluding a poorly performing one would positively impact ad performance.
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    +36%
  • traffic
    Control Ad Copy
    Promote the level of control a user or buyer has over your product. People like to know that they have the option to entirely customize an experience, if that level of customization is available. That feature can be a strong selling point for your product, especially if it's a feature that helps you stand apart from your competitors.Examples:“Try our customizable razor handles”"Fully customizable reporting dashboard""Complete control, at your fingertips"
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    +17%
  • traffic
    Durability Ad Copy
    Durability is an important feature of almost all products, so why not highlight the characteristic in your ad copy? Your product will stand the test of time and be enjoyed for generations to come. Make that message crystalline, and those people that value durability will give great attention to your offer.Examples:“The longest lasting tools, guaranteed.”“A watch you will pass down to your grandson.”“This thing is literally UNBREAKABLE.”
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    +59%
  • traffic
    "New Era" Ad Copy
    “The razor you’ve been waiting for”Push the newness of your product as a good way to position your business in marketing and ad copy. Talk about how far ahead of your old, behind the times competition you are, pushing technological innovation or a new approach as your primary value proposition to visitors. i.e "Tired of lousy service?"
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    +82%
  • traffic
    Feature Showcase Ad Copy
    “Wide base titanium head for maximum surface area”Showcasing the important features of your product in your ad creative can be a way to successfully differentiate yourself from your competitors. Focus on features that may not be immediately visible in images but would be considered important to potential customers. This lets the most important attributes of your product do the selling.
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    +30%
  • traffic
    Ease Of Use Ad Copy
    Simplicity and ease of use are major factors in people’s buying decisions. If your product has an ease of use factor that’s impressive for your customers, talking about it in your ad copy can get you more attention and clicks.Examples:“Razors now featuring our patented No-Slip Grip!”“Extra pockets for your convenience.”“Get your email list set up in 5 minutes or less!”
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    +43%
  • traffic
    Smarter Process Ad Copy
    Messaging that communicates the way your product improves a companies' process is a great ad-copy tactic (especially in the B2B space). Communicating that you CAN solve the problem is often a higher priority than HOW you will solve the problem.
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    +5%
  • traffic
    Surreal Ad Copy
    Engage people’s imaginations by creating ad copy that defies reality. Channel your inner Salvador Dali and push the limits of your offer’s benefits, while making it clear that you aren’t totally serious. Metaphors work well to execute this tactic - as do hyperboles. Be surreal, for real.Example:"A razor strong enough to shave a lion."“Luggage big enough to pack your entire closet.”“Headphones that will be permanently attached to your ears.”
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    +15%
  • traffic
    Novelty Ad Copy
    Run an ad touting the novelty of your product offering. Whether it’s standout because it’s new and original or you provide the latest new product lines from other suppliers, novelty can be a powerful way to get people to click an ad. Examples:“Check out our new line of razors.”“Winter is coming! Try our new designer winter jackets!”“Get all the latest email marketing tools on one platform.”
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    +64%
  • traffic
    Urgency Ad Copy
    Using urgency in your ad copy can improve the likelihood of someone clicking and taking action. There are many ways to do this, but make sure it's a credible reason for urgency. For example is your sale ending soon? Is the product only available for a limited time? Is there a limited amount of stock? Are there additional benefits to buying now?
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    +59%
  • traffic
    Finality Ad Copy
    Craft bold copy that exclaims the finality of your offer. People will no longer have to search for alternatives after finding your solution. Finished. Finito. Their problems will be alleviated and you will be the hero. Make your offer their final, indefinite solution.Examples:“The last razor you will ever have to buy.”“An ERP system to end all ERP systems.”“Stop searching for the perfect pen, we have the only pen you’ll ever need.”
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    +11%
  • traffic
    Technology Ad Copy
    Your product’s technological edge can be a great advantage for your ad copy. Viewers of the ad may not fully understand what benefits that technological edge gives them, but they’ll likely be intrigued enough to click on the ad and learn more. Use that technological advancement to benefit your ad copy approach.Examples:“Our razor is the latest in shave-tech”“Featuring proprietary StayWarm Technology.”“99.9% reliability in email delivery!”
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    +44%
  • traffic
    Uniqueness Ad Copy
    If a major selling point of your product is its uniqueness compared to anything else on the market, you should be using that point in your ad copy. Promote your products with copy that depicts its unique features, comparing it to your competition.Examples:“The only razor with 3 rotating blades.”“Rated the warmest winter jacket on Earth!”“The only email marketing software to allow subscriber segmentation.”
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    +68%
  • traffic
    Luxury Ad Copy
    Elevate the status of your offer by creating copy that screams luxury. Your offer is for people that prefer the finer things in life. People that don’t drive their own cars OR cook their own meals. Your offer deserves to be on the Red Carpet.Examples:“Gold-plated fine dining silverware that you won’t want to use.”“A beautiful, handcrafted bird bath that your neighbors will be jealous of.”“A diamond ring with with precision hand engraving.”
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    +29%
  • traffic
    Conjunction Ad Copy
    By connecting an outcome with your product, you can create positive associations AND help people envision the effect your offer will have on their life. Get creative with the connections (but remain authentic) and keep your target audience in mind. The more you know about the potential customer = the greater the effectiveness.Examples:“A clean shave is the first step to a promotion”“Writing down your thoughts can lead to breakthrough ideas.”“A tailored suit will attract the right kind of attention.”
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    +16%
  • traffic
    Image Bold Background Ad
    An appealing bold color in the background of an image can attract attention to your ad. If the image stands out from the rest of the page of a social network or site where the ad is served, it has a chance to draw eyes directly to it and your ad will be more likely to be seen. This can improve ad performance and help you better reach your audience.
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    +66%
  • traffic
    Influencer Proof Ad Copy
    Incorporate industry influencers in your copy to gain greater exposure from a targeted audience. Potential customers will be more inclined to engage if they recognize the influencer promoting the offer. Adding influencer proof gives your offer instant credibility and a face that people can associate with your product. (Tip: choose influencers that are highly-relevant to by examining the social profiles of your target audience.)Examples:“A perfume worn daily by @StylishSuzy”“Endorsed by LinkedIn influencer, Tommy Marketer.”“The favorite snack of Usain Bolt.”
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    +15%
  • traffic
    Video Ad
    Using an auto-play video in an ad can drive a deeper emotional connection and can be much more engaging. In our experience the CPM of video ads is much lower due to the high engagement rate and relevance score. This can be a very cost effective way to reach a much larger audience than normal, in a less obtrusive, more engaging way.
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    +57%
  • traffic
    Cost Savings Ad Copy
    Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc.. Lay out the cost benefits clearly and and potential customers will be able to justify their investment.Examples:“Save $50 a day by switching to us.”“Average weekly savings of over $500”“The most fuel efficient car in the market. Stop spending so much on gas.”
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    +4%
  • traffic
    Self-Deprecation Ad Copy
    Show people that you don’t take yourself too seriously and aren’t afraid to crack a joke. Ads usually act as a mechanism for showing off. By taking an alternative stance you are guaranteed to make people smile. You will also come off as more trustworthy because you are not sensationalizing your offer or contriving benefits.Examples:“Just an okay razor.”“Vacuum cleaner that sucks a little.”“A board game that will cause boredom.”
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    +19%
  • traffic
    Rhyme As Reason Ad Copy
    As a marketer you have a solid understanding of why people are attracted to your offer. Spell out that reason by incorporating a playful rhyme. Put on your Dr. Seuss hat and rhyme your way to successful advertising. (Note: this can be difficult if your offer is oranges.)Example:“For that smooth shave you crave”“A new, energy efficient light for your delight.”“Visit a new shore that you are bound to adore.”
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    +11%
  • traffic
    Creative Refresh
    Changing even just a few inconsequential elements in your ad creative can cause the advertising platform to treat it as a new ad and show it to a wider audience. Make simple tweaks like color, text positioning, element sizes, etc… to give your ad a refresh.
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    +70%
  • traffic
    Lifestyle Image Ad
    Try selling the image of the lifestyle your product promotes rather than just the product itself. Using product lifestyle imagery shows an audience the type of life they can lead by buying the product. Help your audience better imagine what the product would be like in their hands and in their lives, helping them relate to the product and want to buy it.
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    +65%
  • traffic
    Alliteration Ad Copy
    Repeating a letter or sound throughout a phrase is downright fun AND an effective tactic for creating an ad that will stand out among the mundane. Beyond standing out, your copy will also be easier for people to recall. Alliterations are awesome. (See what I did there?)Example”“Super Soft Shave”“Crazy Cool Clothes”“Bouncy, Bountiful Beds”
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    +13%
  • traffic
    Analogy Ad Copy
    Using an analogy might be a good way to position your business to people who don't know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy - Uber for X, AirBnB for X, etc… - can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.Example:“The Rolls Royce of razors”
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    +13%
  • traffic
    Brand Performance ('AIM')
    Ad creative battle-testing on the Facebook platform (Instagram, Mobile Newsfeed, Audience Network) to find out which combination of image / body copy / call to action is most effective at driving conversion BEFORE spending lots launching many channels at once. This ensures every piece of paid marketing afterwards is as efficient as it can possibly be, and works as follows: - Develop x divergent thematic routes for banner (e.g. will people respond better to food imagery vs. block color imagery). - Develop x divergent thematic routes for articulating the core proposition in the ad headline (e.g. will people respond better to “the perfect recipe” vs. “000s of recipes”?). - Develop x thematic routes for other test variables (e.g. link description and body copy). - Identify core target audiences targetable via the Facebook platform. - Build multivariate test on Facebook advertising platform - each banner variant with each proposition variant on each channel. - Bid each Ad Group on optimized CPM or optimized CPC - because by doing this Facebook battle-tests Ads within an Ad Group against each other to ID which is most effective for the audience in question. The platform uses all of the data points it has available in order to optimise towards the Ad which gets the most traction with the target audience - which it gives the most reach. - 30 observations per variant are required for reasonable confidence of significance (e.g. 30 clicks if the goal is a click on oCPC, 30 conversions if the conversion metric is a conversion on oCPM). The added benefit is that this creates ad sets with conversion data utilisable in later advertising.
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    +36%
  • traffic
    Welcome Ad Copy
    Make people comfortable enough to engage with your offer by writing copy the is conversational and inviting. This laid-back approach to copy is the furthest thing pushy and definitely a warm tactic. It can be used to demonstrate a change in setting or establish context. When a potential customer clicks this ad they are transformed to a new place.Example:“Welcome to whisky country.”“Come on in and check things out. You’ll be happy you did”“Now entering the future.”
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    +15%
  • traffic
    Endowment Ad Copy
    By giving indisputable value to a person you automatically increase the perceived value of your offer. People feel like they are getting a deal (or even a steal) when they are given freebies or trials. And an additional bonus, they will be more likely to continue using your product because people have the tendency to value things more if they already own them. For example, potential customers stand to lose their newly found, useful tool once their free trial ends.Examples:“30 day free trial”“$20 free play for signing up”“Try it for 14 days.”
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    +13%
  • traffic
    Portrait Ad (300x1050)
    Popular portrait ad pixel size 300 x 1050 px and can be 150 KB in file size with JPEG, JPG or GIF file types with GDN ad format.
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    +16%
  • traffic
    Tilted Product Shot Image
    Showing a product tilted in the background of the image is a great way to acquaint the user with the product. This type of shot is common practice in magazines and aggregation websites that sell products, so users are well acquainted with this type of view.
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    +6%
  • traffic
    Positive Association Creative
    Create imagery that forces a positive association between your product and a desired end result. For example, if you're selling men's razors, showing a clean-shaved man in a well-fitting business suit, or with an attractive man/woman, or in an exciting social situation can create a positive implication in the mind of your audience. They will believe that the shave can help them achieve that association.
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    +14%
  • traffic
    Exclusivity Ad Copy
    Infuse your ad with copy that demonstrates exclusivity. This can increase the perceived value of your offer AND make people feel special. Explicitly state that your offer is not for everyone and people will be knocking at your front door. (Hint: give them the secret password to get in.)Examples:“Join now for exclusive access to our new offer.”“Get this crazy good deal by invitation only.”“Sign-up now for a chance to enter our private club.”
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    +43%
  • traffic
    Image Overlay Ad
    Showing an image overlaid with brand name and a translucent layer can increase social media ad campaign performance. Try ad creative where your brand logo and a translucent layer are overlaid on top of an image of your choice, whether a photo of a smiling individual or an image of your product. A semi-transparent dark layer will provide a strong contrast between the image and your logo and ad copy, making it stand out for your audience on social networks.
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    +62%
  • traffic
    Press Ad Copy
    Take advantage of the press your offer generates by mentioning media outlets that have featured your product. Incorporating well-known media outlets or news sources can bolster your offer’s credibility while also acting as a guidepost for people to conduct additional research. Utilize earned media to it’s fullest extent... because, you earned it!Example:“New monitor featured on TechCrunch.”“In the New York Times last week.”“Recently featured on MTV.”
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    +6%
  • traffic
    Anchoring Ad Copy
    Leverage the anchoring effect in your copy by creating an “anchor” that helps people make decisions without hesitation. People have the tendency to rely too heavily on the information that is first presented to them; take advantage of this tendency. Connect your offer with a specific price-point or a more well-known brand to give potential customers a frame of reference.Examples:“5 blades, only 1 dollar.”“50% softer than Kleenex.”“Laptops that perform better than Apple products.”
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    +7%
  • traffic
    Infographic Image Ad
    Using an infographic in the image of your ad can drive performance. It’s a descriptive and visual way to depict what results your audience can expect when they buy into your product. Design a small, concise infographic for your ad and use it instead of your other images to see how it impacts your ad performance.
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    +6%
  • traffic
    Quality Ad Copy
    “Highest quality razor on the market”Comparing the quality of your service against the alternatives can be a good way to position your product. Whether comparing on price, customer service, ease of use, or quality, a favorable comparison against your competition can drive customers to buy from you instead. A great way to do this is to target alternatives to your service based on their negative customer feedback i.e. 'tired of lousy service?'.
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    +64%
  • traffic
    Zero Risk Bias Ad Copy
    “No risk, no reward” is an axiom that isn’t always true. Create copy that emphasizes that no risk can actually lead to a reward. Implementing this tactic will put minds to ease and will make the decision to engage with your offer that much easier. It will also allow potential customers to experience or test your offer before making a commitment to buy.Example:“30 day money back guarantee”“Try before you buy.”“Full refund if you aren’t fully satisfied.”
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    +16%
  • traffic
    Loss-Aversion Ad Copy
    Pointing to a potential loss of not buying your product can be an effective way to drive clicks. Ad copy like “Only X items left!” or “Sale ends in X minutes!” drives a sense of urgency for a customer to avoid losing out on an item they’re interested in or a money-saving opportunity. This is because people are naturally risk averse and would prefer to avoid losing out on an opportunity to get a better deal or miss out on an item they want.
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    +56%
  • traffic
    Negative Association Ad Copy
    Take a stance in your copy by negatively associating your offer with a well-known group, cohort, or culturally relevant reference. This is a playful approach that can give an edge to your offer AND help it stick out from a sea of conservative copy. (Note: be careful not to insult your target audience.)Examples:“Razors: Hipsters not welcome”“Not your Grandpa’s skateboard. Shred our new deck.”“Protein powder for maximum bulking. Not for wimps.”
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    +41%
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    Factoid Ad Copy
    A good way to get clicks on your ads is to include a fact in your ad copy. Facts backed up by research provide proof of the value of your product or service, so including them in your ad can draw additional attention to it.Example:“89% of men say our razor is better than the competition”
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    +38%
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    Social Proof Ad Copy
    Incorporating social proof into your copy can drive conversions by strengthening the validity of your offer. Social proof can be demonstrated by mentioning experts, celebrities, or groups of people that love your product. Another way to demonstrate social proof is stating the sheer amount of users of your product. Regardless of your strategy, make sure to connect your offer to people or groups your target audience cares about. Examples:“Most popular growth hacking tool in Silicon Valley.” “Used by NFL athletes.”“Trendy purse that all celebrities are carrying.”
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    +77%
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    Multi-Product Ads
    Use Facebook’s Multi-Product Ads services when you want to showcase multiple products to a wide audience with many images and lines of copy. Use high-quality images and strong descriptions to best depict your products and grab your audience’s attention. This approach is especially useful when retargeting an audience that has visited your site and browsed items but not made a purchase, displaying a carousel of items similar to what they were looking for in their News Feeds.
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    +37%
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    Positive Association Ad Copy
    Highlight an existing positive association to your offer OR create one. Connecting your offer to something or someone that is generally considered positive can give you instant credibility. It will also be easier for a person to recall the offering in the future. Make positive associations that shed a positive light in your direction. What or who you associate with matters.Examples:“The official household cleaner for super moms.” “The Rolex of cars.”“Presidential suite of marketing tools.”
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    +13%
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    Person Image Ad
    The image you use in your ads can make a big difference between a successful campaign and a complete lack of interest. Using a photo of a smiling person in your ad can give off the impression of a happy customer and is an eye-catching way to drive engagement with your ad. That’s because psychologically, a smiling face looks friendly and attractive and implies trustworthiness.
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    +44%
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    Reactive Devaluation Ad Copy
    Generating copy that is simultaneously reactive and devaluing of the competition can be tricky. One of the most important things to consider when deploying this tactic is timing. A well-timed ad, citing a current issue or perhaps an athlete during the Olympics, will convert like crazy. Your copy should strive to skew a recent, widely-known reference against the competition. Example:“The Verizon Guy doesn’t like Sprint, he was simply paid a great deal of moola.”(during Wimbledon) “Roger Federer is being paid to tell you to buy the other guy’s razors”“Gucci Mane is free, unlike our competitors' express shipping options.”
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    +14%
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    Automation Ad Copy
    Delivering the message that your offer will automate a laborious task is a definite plus. People want to make their lives easier and anyway you can facilitate this is highly-attractive. Your offer solves their problem with ease. Turn it on and it will do all the work for you. That was easy.Examples:“Put your morning shave on autopilot”“Auto-magically become more productive with our software.”“Go to sleep and let our laundry system clean your clothes overnight.”
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    +14%
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    Discount Ad Copy
    Try offering a discount in your ads. If you’re running a sale on a particular item, advertise that sale with your ad copy. If you’re not, consider running a sale for anyone that lands on a specific product page through an ad.Examples:“20% off all men’s razors.”“Get $50 off your first purchase.”“Limited time offer: Get your first 3 months free.”
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    +48%
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    Responsive Ad
    In today's world, users are viewing advertisements on a wide array of displays. Utilize the responsive ad feature within Adwords for running on the Google Display Network (GDN). Your ad will change to the size needed for placement, allowing for better readability and more conversions.
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    +7%
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    Decoy Effect Ad Copy
    The decoy effect causes people to change preferences between two options when presented a third option that is clearly advantageous. This a common tactic deployed in pricing models, but it can also be leveraged for more effective copy. Present multiple options, but have a clear winner (aka your offer) that people can’t resist.Example:“Disposable razor: $5; Economy razor: $5; The Executive Razor: $6”
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    +15%
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    Gain-Seeking Ad Copy
    “For a smooth shave, try our razor. Limited time only: Buy one, Get one free!”Pointing to a tangible gain in performance (rather than avoiding a loss) can drive action effectively. For example, highlighting a BOGO deal on a product can drive a visitor to convert into a customer by targeting their desire to own more of something than they may actually need. They’ll be driven to act by the prospect of gaining something for seemingly nothing.
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    +53%
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    Appeal To Ego Ad Copy
    People like to be reminded how awesome they are (even if they won’t admit it). Craft copy that strums a person’s ego and they will view your offer positively. An important part of successfully pulling off this tactic is to understand your target audience. What are they proud of? What characteristics do they like to show off? What are they the best at?Example:“The razor a hard-working guy deserves.”“A winter coat for the most adventurous in their circle.”“A new gadget that will show off your tech-savvy.”
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    +16%

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