Grow your business
without the guesswork

Test and scale marketing tactics that increase ROI across every channel
Enter your business e-mail
853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Add Job Applicants To Newsletter
    By posting a job listing you are inherently promoting your brand and content.When an applicant applies to a job, add them to your email list and start sending them emails on a regular basis. Take advantage of networks such as: LinkedIn and Indeed. (Note: don't create fake job postings because that is highly unethical and possibly illegal.)
    Learn more
    +19%
  • traffic
    Account Management For Influencers
    Assign a dedicated account manager for influencers who can help them with any questions or implementation issues.
    Learn more
    +13%
  • retention
    Mobile Optimized Card Page
    Involuntary churn occurs when customers are lost due to failed payment attempts, often the result of an expired credit card. Avoid this by optimizing your Credit Card Update page for mobile. This means your customers should simply need to click on a link, fill out a form and move on, without any login requirements or unnecessary navigation or copy. The more hurdles you put in front of them, the less likely they are to update.
    Learn more
    +16%
  • traffic
    Unsolicited Advice
    Try offering an influential site owner unsolicited advice to get a link back to your content. This can be time consuming and you aren't guaranteed a link back... which is precisely why it's so effective! Not many people take the chance to do the work on spec. Remember to share as a blog post - that way even if the original target doesn't acknowledge you, you're still getting a tonne of value from the other people who are interested in seeing your advice.
    Learn more
    +14%
  • traffic
    Promoted Webinar Pin
    Promote a pin on Pinterest to get attendees for your webinar. This should help you get some more attention to your webinar and get more signups. Make sure your webinar is relevant to a Pinterest audience, however, as it is more niche than other social networks.
    Learn more
    +15%
  • traffic
    24/7 Influencer Support
    Consumers are more likely to trust a third party suggestion rather than a recommendation directly from the brand. offer 24/7 influencer support to further develop your influencer's knowledge of your brand. A knowledgeable influencer will be passionate about your product or service and will be able to generate positive experiences through social media exposure and create traffic to you website. Ultimately leading to product sales.
    Learn more
    +17%
  • retention
    Webinar For Customers
    Webinars can be a wonderful +1 for paying customers, but they can also be used as a content marketing tool to attract new customers. Webinars offer an intimate experience with potential customers that generates trust and newfound knowledge. Position your webinar around a relevant topic and don’t mention your product until the closing. A rule of thumb is to spend around 45 minutes educating and 10-15 minutes pitching your product. (Hint: to further push the value of your webinar, distill the insights into a blog post to be published afterwards.)
    Learn more
    +19%
  • traffic
    LinkedIn Lead Ads
    LinkedIn recently introduced a new Lead Gen Forms system where you can run lead ads similar to Facebook. "Lead Gen Forms make it easy to collect leads from the nearly 500 million professionals, influencers, and business decision-makers who use LinkedIn. When members click on one of your ads, their LinkedIn profile information automatically populates an in-app form that they can submit instantly -- without having to type in their info by hand." - LinkedIn
    Learn more
    +61%
  • conversion
    Full Service Migration
    Ease the onboarding process by offering to migrate everything over to your product from a new customer's existing workflow. Make your customer's life easier and make their transition to your product seamless. This will ensure they can use your product immediately and reach the activation moment sooner.
    Learn more
    +19%
  • traffic
    Sales Revenue Targeting
    Target businesses based on their sales revenue is a smart way to narrow your audience to exactly the right set of companies. Twitter lets you target businesses based on different sales revenue ranges, giving you an idea of the number of businesses you’ll reach in each range. This lets you serve highly specific ad creative for the business you’re trying to reach.
    Learn more
    +15%
  • retention
    Dedicated Payments Page
    Make sure the payments page is standalone so that any changes to the code of the navigation or page template etc won't affect the styling / functionality of the payments page (customers are highly sensitive when visiting this page and anything out of line can hurt retention).
    Learn more
    +12%
  • traffic
    Articulate Revenue Benefits
    Make sure you clearly articulate the benefits in terms of revenue from using your product, in the app store description.
    Learn more
    +37%
  • traffic
    Video-Centric Landing Page
    Incorporating / adjusting a landing page's design to showcase a video (~1 minute at most) can increase conversion with minimal content. This approach maintains focus on two elements: the video itself and the form submission. No other information or copy gets in the way of your visitors and the CTA.
    Learn more
    +17%

Want 312 more tactics, test scripts and an automated marketing plan?

Enter business e-mail