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853
Growth Tactics
Across Every Channel
4
Tactics Added
In Last 30 Days
29%
ROI Increase
Reported on average
  • traffic
    Deep Linking From Social
    Deep linking off of social sites can be difficult - Instagram, for example, makes it near impossible to do so because they don't hyperlink anything but the profile link.Luckily there are ways to successful take your users straight from Facebook, Twitter, and Instagram to your app. Adding deep linked profile links to app install pages, for example, or ones that lead to a product page in-app, is a great way to take advantage of social.
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    +14%
  • traffic
    Deep Linked Referrals
    When creating a referral system for your users, make sure the links you send for referral promotions are deep linked with an app install journey. You can seamlessly get app installs and reward both referrers and new users for referral activity. Use deep linking tools like Branch.io to set up referral links straight into your app.
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    +19%
  • conversion
    Cross-App Deep Linking
    You can create deep links that transmit data from one app to another. This can be really useful for retaining context between your app and another app that a user opens via a link. This lets you create things like personalized onboarding, feeding data from your app to a partner app, or customized shopping carts, letting users add items to a shopping cart in another app based on the items they're searching for in your app.
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    +19%
  • traffic
    App Landing Page
    Creating a landing page for your app is crucial to its success. Use this page to build hype and showcase your app's awesome features before its launch. The landing page can also serve as a means of gathering invaluable feedback from beta testers. As the app's launch approaches, use this page to continue teasing out more details, and finally, to keep up the excitement once the app is launched.
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    +12%
  • retention
    Deferred Deep Linking
    You can set up a deep link that carries context all the way through the app store download. This lets you create full user journeys that are contextualized for the user in question. So for example, if a user clicks on a web banner and it takes them to the app store, you can still send them to the same content they were viewing on the mobile web after the app downloads. 
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    +19%
  • traffic
    Twitter App Install Ad
    The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.
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    +15%
  • retention
    Mobile App Onboarding
    Using a mobile app is different from using the web version of your product, so create a customized onboarding flow for new mobile users. Explaining your app, showing each section and its functions, and guiding users through their first action immediately engages them with your app and ensures that they don’t bounce early due to confusion or lack of context.
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    +11%
  • traffic
    Adwords App Install Ad
    Use Google's AdWords Editor to apply a "mobile app install" campaign type to your advertising efforts. Next, tell Google whether your app is located in Google Play or the Apple App Store. Lastly, decide you budget and push the ad live.
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    +59%
  • traffic
    Twitter App Re-Engagement Ad
    Have users that have downloaded your app but dropped off the face of the earth? Chances are they liked what they saw but just forgot about your app. Re-engaging them with promoted app card ads that direct them straight back to your app is a great way to boost retention. Let users open your mobile app straight from a Tweet and watch as they flock right back to it.
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    +11%
  • retention
    Pre-Fill User Data
    Your new users’ phones have tons of accounts connected to them. Pre-filling user data with information you can draw from their phones - names, Twitter handles, phone numbers, etc… - is a fast and easy way to dramatically increase conversion. The easier you make it for your users to fill out a form or mobile, the more likely they are to complete it from start to finish and convert.
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    +14%
  • conversion
    Browser Push Notifications
    Engage your audience while they browse the rest of the expansive internet by implementing website push notifications. On websites, users have to opt-in to push notifications. If they "Allow" the notifications they will be added to your subscriber list - which gives you the ability to send them push notifications. Segment your subscriber list and send personalized notifications for greater effectiveness.
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    +58%
  • conversion
    App Store Preview Video
    Your app needs a preview video. Without a preview video, you significantly limit your chances of getting featured. For inspiration search through a number of competitor's app store pages and see how they approach it - what elements can you borrow? Where can you be different? You should also go back and look at the preview windows for the apps that you use most often or admire most.
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    +13%
  • traffic
    Deep Linked Content Sharing
    Share app content via SMS or email with links that take users directly to a desired piece of content. When you allow users to share links to your site in mobile, generating deep links straight to the app is a great way to increase user engagement. You can also pass data through the install process for new users to get to the right page from a share.
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    +19%
  • conversion
    Email To App Deep Linking
    Most email links send users to the mobile web version for a website. Deep linked emails, on the other hand, link directly to content inside of a mobile app, if that mobile app is installed on a user's device. This provides a superior end user experience, as mobile apps are typically faster and better-optimized than mobile websites. It also gives users the full featureset of a dedicated mobile app over the limited features of a responsive mobile site.
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    +10%
  • conversion
    Combat Negative App Reviews Via App Update (ASO)
    Negative reviews can have a large impact on installs, however the reviews are set to the version of the app. So by updating the app to a new version, the negative reviews will no longer appear on page.
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    +60%
  • retention
    Registration Source Onboarding
    Changing your onboarding process based on the source from which your new user came to your app is a great way to properly cater your app’s experience to specific custom user cases. For example, if someone came in through a Google search, a full onboarding tutorial can work well. But someone who found you via Product Hunt might want to dive right into your product, so a lightweight onboarding may work better.
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    +11%
  • traffic
    Five-Star App Ratings
    Get your most loving users, your friends, your family members, and anyone else you can think of to give your app a five-star rating on the App Store. The higher-rated your app, the lower your cost of acquisition, and getting at least five five-star reviews get your app to show up in searches. Do this every time you launch a new version of your app to keep it high in App Store search rankings.
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    +14%
  • traffic
    App Indexing For Deep Links
    You can index your app so that you can deep link to any page in the app straight from a Google search. Google's App Indexing project lets you set up app indexing with development resources. On the other hand, you can also use services like Branch.io to have that implemented for you. Then you can get people straight to your app from an AdWords ad or Google Search.
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    +17%
  • retention
    Custom Onboarding Through Deep Links
    Use deep links to customize the onboarding experience. Your deep links can collect data from the unique source that led a user to install your app. For example, if a friend referred a new user, the user should be able to see that in a personalized onboarding flow. For example, you can include an image of a friend that referred them to your app through Facebook. 
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    +15%
  • retention
    App Performance
    After launching your app, focus on quick turnaround on bug fixes, increasing transition speeds and smoothness, decreasing app crash rates, and focusing on end to end stability and speed optimization. This will ensure that you get high app store ratings from happy users and that you won’t lose users who find your app frustrating and difficult to use.
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    +17%
  • retention
    Personalized Onboarding
    Personalizing the onboarding experience of each user when they first sign up is a great way to introduce them to your app and get them to the content they’re looking for. Use their names, reference friends who are also using your app if they signed up with a social login, and customize their experience based on the preferences they indicate.
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    +11%
  • conversion
    Web To App Deep Linking
    You can use banners, interstitials, and links to send mobile web traffic directly to your mobile app. Try setting up links in your mobile site that deep link to the specific pages and products people want in your app.You can also create a full user journey from end to end that involves an app install.The biggest advantage here is that on mobile apps, users tend to convert and spend at a higher rate.
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    +11%

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