Powered By

CPC is up 33% for E-Commerce Companies 📈

CTR Increased 30% in North America 📉

CPM is up 10% across All Companies 📈

CPA increased 24% for accounts spending $25k - $99k 📈

Marketing Movements - October 2021

Q4 is here and CPMs are gradually increasing across the board! It’s the busiest time of the year for most ecommerce sellers, hence the expected rise in CPCs as companies aggressively increase budgets and push more ads onto target audiences. CPAs are also spiking across the board as auctions start to get increasingly more competitive leading up to Black Friday & Cyber Monday period. We should see costs start to stabilise after peaking during the BFCM weekend however December CPMs will certainly be higher than the year round norm as the Christmas period quickly approaches.

Conversion rates across all industries increased, indicating that the rise upward trend in ad costs was equally met with better conversions rates and likely higher AOVs (Average Order Values) as ecom brands start to push bundles & various upsell offers more aggressively.

Want to benchmark your own growth performance?

Growth Benchmarks is our proprietary index that removes guesswork from strategy by making your data more actionable through improved context.

How do you diagnose the ‘why’ behind your performance and make better decisions on sticking to a strategy versus pivoting?

Get Your Growth Benchmarks →

Growth is a high velocity game.

Sign up to our newsletter to stay up to date with all the latest movements in the field.