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Hotjar Review – Heatmaps And A User Feedback Platform We Love

Hotjar Review – Heatmaps And A User Feedback Platform We Love

These days, building a website is easy. It doesn’t take much of an investment – you don’t need an army of developers, either. Even if you have exactly zero…

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55 Marketing Tools We Use to Grow Startups [UPDATED]

55 Marketing Tools We Use to Grow Startups [UPDATED]

After years of working with over 100 startups and businesses of all shapes, sizes, we know many organizations don’t have access to the marketing tools they…

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How To Use MailChimp In A Nutshell: The MailChimp Tutorial For Beginners

How To Use MailChimp In A Nutshell: The MailChimp Tutorial For Beginners

Marketers have sounded email’s death knell over and over, but email marketing is still far from dead. In fact, 59% of B2B marketers say email mar…

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Constant Contact vs MailChimp: Which One is Best For Your Business?

Constant Contact vs MailChimp: Which One is Best For Your Business?

Email marketing consistently delivers the highest ROI of any other digital marketing strategy. One recent study found that 53% of marketers belie…

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A Smarter Way to Track Campaigns in Google Analytics (+ Free URL Builder)

A Smarter Way to Track Campaigns in Google Analytics (+ Free URL Builder)

How do we track a campaign’s performance? We can track how many people click a link to visit our blog, but do you know where they came from, if they visited a specific landing page, if they found our blog from a specific Google Search, if your email campaign worked better than your Facebook ads campaign, or if you generated any revenue for those campaigns. Fortunately, this information is relatively easy to track using Google Analytics, but what isn’t easy is trying to track performance for a client that has an awful event tracking setup.

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Google Optimize: Conversion Rate Optimization Made Easy

Google Optimize: Conversion Rate Optimization Made Easy

We’ve had a blast with Google Optimize ever since Google released their testing and personalization tool in March 2017. Super quick and easy experiments. Sharp insights and reports. And the price — 100% free — is just right. ? First, we just used the Google Optimize tool to boost our own conversion rates. Fast-forward to today: we use Optimize to drive growth for clients, quickly making (and test) changes on landing pages, websites, even entire funnels.

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Why We’re Ditching Optimizely for Google Optimize

Why We’re Ditching Optimizely for Google Optimize

Optimizely has been a great website testing and optimization tool in Ladder’s arsenal for the past two years, but the signs are on the wall that it’s ...

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5 Ways To Make An Animated GIF (Without Photoshop!)

5 Ways To Make An Animated GIF (Without Photoshop!)

Author’s Note: This post on how to make an animated GIF (without Photoshop) was updated to include information on how to add GIFs to Facebook, Twitter...

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How to Use Advanced Segments in Google Analytics

How to Use Advanced Segments in Google Analytics

Editor’s Note: A special thanks to Tony Flores of Growth Science for contributing this guest post.  In 2018, access to data is no longer a compe...

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Using Excel in Marketing: Spreadsheet Functions Marketing Hires Need To Know

Using Excel in Marketing: Spreadsheet Functions Marketing Hires Need To Know

Editor’s Note: Excel in marketing should be a big priority. Are you an excel wizard? You might be a good fit for Ladder! We’re hiring in New York, Aus...

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Data Storytelling:  Best Practices and Visualization Tips To Create Remarkable Reports

Data Storytelling: Best Practices and Visualization Tips To Create Remarkable Reports

Data storytelling is changing the way we communicate data insights – for the better. By shaping our facts using the right techniques we improve unders...

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Create your own ad spend calculator with Google Data Studio

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

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VWO + Optimize: Our Conversion Rate Optimization Tools of Choice

VWO + Optimize: Our Conversion Rate Optimization Tools of Choice

A few months back, we wrote about our struggles with CRO tools for internal and client use. We also talked about a new tool — Google Optimize — that w...

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Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs vs SEMrush. That’s not a sentence I thought I’d ever type a few years back. Traditionally, Ahrefs was all about the links, and when SEMrush fir...

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