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Machine Learning for Marketers: We Built a Marketing Tactic Recommendation Engine

Machine Learning for Marketers: We Built a Marketing Tactic Recommendation Engine

*’Machine Learning for Marketers’ was updated March 2019 with the recent release of our automated marketing audit technology. Here’s how we see it at Ladd…

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[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of learning from the b…

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7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing is a guest post by Elad Levy, Head of Growth at Fixel – a tool specializing in building powerful aud…

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50+ Ad Copy Examples Guaranteed To Increase Clicks

50+ Ad Copy Examples Guaranteed To Increase Clicks

It’s a cheerleader. Not a cheerleader for products, but one for that voice inside your head. The one who’s always saying things like, “damn, I should...

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How to Write Copy That’s Optimized for Conversion

How to Write Copy That’s Optimized for Conversion

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Marketing Tactics in 2020: A Guide With 200+ Tactics Worth Testing

Marketing Tactics in 2020: A Guide With 200+ Tactics Worth Testing

Deciding on the right marketing tactics and strategies to grow your business is hard. Ads. Content. Conversions. Email capture. Newsletters...

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The Only Event Tracking Setup Guide You’ll Ever Need

The Only Event Tracking Setup Guide You’ll Ever Need

In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself.

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A marketer’s comprehensive guide to Apple’s IDFA changes.

A marketer’s comprehensive guide to Apple’s IDFA changes.

Early next year, Apple will release a new privacy update that will change the rules of mobile advertising, giving more power to the users. Get ready for the iOS 14 IDFA changes with this comprehensive guide.

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How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into promoting it? Sure it’s going out in you...

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Hyperlocal Marketing: What You Need to Know

Hyperlocal Marketing: What You Need to Know

“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entreprene...

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Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...

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How To Advertise On Facebook: Demystifying How Facebook Ads Work

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting yo...

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Create your own ad spend calculator with Google Data Studio

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

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Facebook’s Info and Ads Section is a Game Changer For Marketers

Facebook’s Info and Ads Section is a Game Changer For Marketers

On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...

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Performance and testing split – how to do it right?

Performance and testing split – how to do it right?

There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve somet...

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How to use the Facebook Pixel

How to use the Facebook Pixel

These days, running your own ad campaign isn’t rocket science – in big part thanks to tools like the Facebook Pixel.  Well-known ad platforms suc...

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What Is Video Marketing? Benefits, Challenges, and Best Practices

What Is Video Marketing? Benefits, Challenges, and Best Practices

Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...

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Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

Test of the Month: How Ladder Launched a Facebook Video Ad With an 11% CTR

We’ve launched thousands of marketing tests, and let’s be honest: we’ve seen some winners and a few losers (like Reddit Ads). But we want to start hi...

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2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

Any marketer can use Facebook Ads to find the people who may benefit from their products and services. But how do you identify people whoare more like...

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Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...

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How to structure your Facebook ad account for creative testing

How to structure your Facebook ad account for creative testing

In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we...

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Why You’re Leaving Money on the Table If You Don’t Run Ads

Why You’re Leaving Money on the Table If You Don’t Run Ads

Last month, Ladder co-founder & Chief Product Officer Michael Taylor gave a lecture at the GrowHack Bootcamp The lecture was all about using paid ...

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