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[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

[Case Study] How Facebook Lead Ads Decreased Our Cost Per Lead by 80%

Special thanks to Rob Tutty at Driftrock for his help and guidance in getting Facebook Lead Ads set up for Ladder! We have a culture of learning from the b…

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7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing is a guest post by Elad Levy, Head of Growth at Fixel – a tool specializing in building powerful aud…

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Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Facebook Ad Support • Your Ultimate Marketing FAQ Guide

Get Facebook ad support & answers via our ultimate Facebook FAQ guide – covering ad sizes, approvals, spending, strategy, settings, culture, polit...

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How To Advertise On Facebook: Demystifying How Facebook Ads Work

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting yo...

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Create your own ad spend calculator with Google Data Studio

Create your own ad spend calculator with Google Data Studio

Keeping ad spend under control is essential if you have a limited budget. Even if you don’t, you probably want to appropriately manage it and have a f...

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Facebook’s Info and Ads Section is a Game Changer For Marketers

Facebook’s Info and Ads Section is a Game Changer For Marketers

On June 28, Facebook released a new “Info and Ads” section on Pages, which allows users to see the active ads currently running on Facebook, Instagram...

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How to use the Facebook Pixel

How to use the Facebook Pixel

These days, running your own ad campaign isn’t rocket science – in big part thanks to tools like the Facebook Pixel.  Well-known ad platforms suc...

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What Is Video Marketing? Benefits, Challenges, and Best Practices

What Is Video Marketing? Benefits, Challenges, and Best Practices

Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from business...

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10 steps to grow your mobile app on Facebook

10 steps to grow your mobile app on Facebook

A friend of mine recently asked me how to effectively promote a mobile app on Facebook Ads, what are the best practices, and what to do if they haven’...

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2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

2 Ways To Find Your “Super Fans” Using Facebook Custom Audiences

Any marketer can use Facebook Ads to find the people who may benefit from their products and services. But how do you identify people whoare more like...

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8 Essential Tools You Need to Grow a Booming eCommerce Business

8 Essential Tools You Need to Grow a Booming eCommerce Business

At Ladder, we’ve had the pleasure of working with dozens of eCommerce businesses. Every day we hear problems that founders and marketers face in build...

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Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Here’s How We Drove Newsletter Growth Using Facebook Lead Ads

Earlier this summer, we shareda case study on how Ladder used Facebook Lead Ads campaigns to decrease our cost per lead and cost per qualified lead by...

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Facebook Live: The Holy Grail For Organic Reach

Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you hav...

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How to structure your Facebook ad account for creative testing

How to structure your Facebook ad account for creative testing

In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we...

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5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

5 Cheap and Effective Ways to Run Facebook Ads A/B Tests

You know how important A/B testing is — you’ve read all the case studies about millions of dollars made and maybe had shocking results of your own. Yo...

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