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Why Artificial Intelligence Is the Evolution of User Experience

Why Artificial Intelligence Is the Evolution of User Experience

Successful companies address customer needs better than the competition. However before you can address customer needs, you must first identify them. “What…

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How To Handle Shopify Spam Bot Registrations

How To Handle Shopify Spam Bot Registrations

You might have seen some customers show up in your list with seemingly real emails, but their first and last names are strings of numbers. These are bots registering as customers with stolen email addresses!

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7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing

7 eCommerce Lookalike Audiences That Are Worth Testing is a guest post by Elad Levy, Head of Growth at Fixel – a tool specializing in building powerful aud…

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GDPR and Growth Hacking: The Definitive Guide For Marketers

GDPR and Growth Hacking: The Definitive Guide For Marketers

Remember when “Y2K” was quickly approaching and everyone went crazy adapting their code so that the 2-digit year ‘00’ didn’t take us back to 1900?

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6 Amazon Listing Optimization Fundamentals For PPC

6 Amazon Listing Optimization Fundamentals For PPC

Advertising works on Amazon, but having a successful campaign doesn’t just involve buying ad spots. It requires fundamental amazon listing optimi...

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The Only Event Tracking Setup Guide You’ll Ever Need

The Only Event Tracking Setup Guide You’ll Ever Need

In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself.

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A marketer’s comprehensive guide to Apple’s IDFA changes.

A marketer’s comprehensive guide to Apple’s IDFA changes.

Early next year, Apple will release a new privacy update that will change the rules of mobile advertising, giving more power to the users. Get ready for the iOS 14 IDFA changes with this comprehensive guide.

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How to Use Advanced Segments in Google Analytics

How to Use Advanced Segments in Google Analytics

Editor’s Note: A special thanks to Tony Flores of Growth Science for contributing this guest post.  In 2018, access to data is no longer a compe...

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What Is A Good Conversion Rate?

What Is A Good Conversion Rate?

Editor’s Note: This is a guest post from Ruchika Sharma of VWO, the world’s first connected conversion rate optimization platform. All of t...

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Why We Paid Another Agency to Teach Us Google Shopping

Why We Paid Another Agency to Teach Us Google Shopping

Shout-out to Will Akhurst and the rest of the fantastic team at Brainlabs for taking the time to educate our team on the world of Google Shopping. The...

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232% Increase in eCommerce Revenue via the Ladder Growth Testing Process [Case Study]

232% Increase in eCommerce Revenue via the Ladder Growth Testing Process [Case Study]

A global trendsetter in modern home furniture hired Ladder to take their eCommerce growth to the next level. Started by two friends in Detroit, Michig...

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How to Ease Purchase Anxiety for First-Time Buyers

How to Ease Purchase Anxiety for First-Time Buyers

A while ago, my company AdSoup tried a little experiment for one of our recent PPC campaigns. The objective was to assess the performance of our landi...

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Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Let’s get your first Google AdWords (now Google Ads) campaign launched on the right foot! I’ll document how I created the campaign from start to finis...

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5 Email Deliverability Best Practices to Boost Your Inbox Reach

5 Email Deliverability Best Practices to Boost Your Inbox Reach

Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact on your ...

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12 Ingenious Customer Retention Strategies For Small Businesses

12 Ingenious Customer Retention Strategies For Small Businesses

That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 5 customers in ...

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eCommerce Marketplace Growth: Solving the Chicken and Egg Problem

eCommerce Marketplace Growth: Solving the Chicken and Egg Problem

eCommerce marketplaces see a pretty serious growth obstacle that other businesses don’t. They have to serve both sides of the market – the supply side...

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14 eCommerce Marketing Tactics to Increase Sales Revenue (Part 1)

14 eCommerce Marketing Tactics to Increase Sales Revenue (Part 1)

This is Part 1 of our 2-part eCommerce growth series — a list of high-value, high-ROI tactics as chosen by Ladder’s strategists. Based on our strategi...

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6 Essential Marketing Tactics to Grow Your eCommerce Store

6 Essential Marketing Tactics to Grow Your eCommerce Store

Welcome to Part 2 of the eCommerce Stack — tech and marketing strategies that will help you grow your eCommerce store. For Part 1, check out the eComm...

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